No, really. VJing is half motion graphics, half performance and half tech-nerding. Sadly, most of the best motion graphics is going on in TV advertisments, and as I try to avoid watching ads on TV at all costs, I end up collecting the good ones online.

When I work with an artist I like to create visuals which relate to them and what they do. Even just dropping some effected DV footage or a couple of simple stop-motion clips of them into your set will make it feel more integrated with whatever else is going on. I have a shoot soon with a local 2 piece for some upcoming gigs, and one of my shoot ideas involves motion tracking, inspired by Motion Theory’s “Pharrell” spot for HP.

pharrel_motion

This type of motion tracking doesn’t need to be particularly difficult to look effective, especially if you’re using a regular object such as the effective-but-played-out picture frame (overused in the below clip Bernard Fanning – Wish You Well). However, I can’t seem to find any tutorials for this online. So if there’s any interest I’ll put together a tutorial while I work on production for this shoot.

via Accent Feed

  • bernd

    i can only speak for myself… but there's definitely interest in a tutorial on my side. and i think i'm not the only one 🙂

  • I really don't think it is that complicated in theory(proper planning and shots). In practice it could take some time make the frames animated with or without another movies playing inside.

    I think if you search for "2d Motion Tracking" tutorials you should be able to graps the concept of what they are doing in these shots. I think it also depends on what software platform you are using.

    As far as the pharrell spot, i think it is quite cool too.

  • Right, the key is this transition between traditional, static animation and interactive motion tracking. My sense is they adjusted some of the motion tracking after the fact, then added these transitions to animation.

    Of course, I look at this and think about how to do it live. What strikes me is that most of the tracking effects are actually pretty simple. What makes this work is the thing no one does with live/interactive stuff: change. It's the creativity, the variety of different effects that's cool.

    It should absolutely be possible, though it would be a lot of work. I'm working on this stuff, and now Jaymis, too, so stay tuned for more.

    And, actually, I don't see any reason not to shift between motion-tracked effects and live effects. You could intersperse pre-rendered, etc.

  • That would be great!