Can the future of visualists really be a combination of programmers, VJs, DJs, filmmakers, animators, musicians, turntablists? Why not? In the meantime, given that menu of people and a tough market to crack, many manufacturers are betting on the DJs. Josh Randall points us to this demo video of the next version of Rane’s Serato Scratch Live:

(Video by MixRevolutionTV, via YouTube — thanks, Josh!)

Scratching video in and of itself is nothing new. Numark’s CUE pushes this, as well, and the whole Numark VJ approach seems to be pushing DJs to add visuals. Long before that, the Ms. Pinky vinyl system (see various CDMusic coverage) shipped out-of-the-box with video support for turntablists — and the ability to create custom systems, thanks to its Max/MSP/Jitter support.

But it’ll be interesting to see if Rane can do it right. And there is something to be said for hardware. More discussion over on VJForums:

Serato Scratch Live’s v1.8 video features…

I agree with the consensus there: great visualists and great footage make for great results using just about any controller or interface.

Will visual turntablism spread the planet, though, or just prove a niche crossover? We’ll be taking a closer look at Serato Live 1.8 (among other things) soon.

  • Yeah we had the opportunity to check this out, and much earlier in its development. In fact we saw it almost a year ago, but I think it was put on the backburner due to them really wanting to keep their main market dialed – DJs. And now, I have a feeling the Numark product made them get on to it sooner than later.

    When they got us in, they were interested in what we would like to see and what people that would want vinyl/video would need/want.

    Being all VJs we gave them a bit of a dream list of features we wanted to see but the truth pretty much remained – people that want Video on vinyl aren't VJs as much as Multimedia DJs.
    When the DVJ's first came out I did a demo with a turntablist for the launch and it became quite apparent DJ's fade at different times to when you should cut video – if you're rocking a beat – traditionally that is when the video would have a cut.

    Add on to this that DJ's have enough to deal with (like alphabetizing their records and their hair) to learn DVD production and even basic video terms like PAL & NTSC (*ahem* Diplo). Its just not as easy as it should be – and done badly DVD audio can sound as bad as MP3's on a PA.

    When I ran in to Sam (the guy in th video) last week he said he wanted a few VJs to come have a look next week…. So I'll post some comments then.

  • Twikki

    "PAL & NTSC (*ahem* Diplo)"

    What do you mean by that? πŸ™‚

  • phl

    Can the future of visualists really be a combination of programmers, VJs, DJs, filmmakers, animators, musicians, turntablists?

    please let them be designers as well πŸ™‚

  • @phl: I didn't have my reference guide to all the various forms of visualists handy. πŸ˜‰ Designers — YES!

  • <blockquote cite="Phl">please let them be designers as well πŸ™‚

    We're here! I was just thinking that. My path has been designer (print) > multimedia > Flash developer/animator > video producer/presentation designer… and now I'm basically being introduced to the whole live performance/VJ scene.

    There is an incredible amount of creative thinking and doing in this community – whether or not I become a live visualist, I'm certainly going to keep my finger on the pulse because of the creative energy here. It's already informing the stuff I create now, and hopefully will also influence the tools we all use.

  • Designers have been a huge part of the visual scene since the beginning of the whole computer thing, definitely — and a lot of the best sets I've seen have been pro designers doing after-hours sets, for sure. And this stuff really does blur the lines, I think … So we're really glad you're here!

  • Evil Paul

    This video of Beardyman & JFB road testing the new video scratching VirtualVinyl kit from Numark is great.

  • 12"

    Interesting for video, but i really hate Dj's play'n music with s…..

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  • Siraji Twehamye – Ji

    GUys the thing is great u should realy
    try it at all
    it will work 4 u
    Big to u all!!!

  • Software such as Serato that still allow you to mix with your turntables are cool, but with all the new technology and software out now days, the art of beatmixing has lost some of its value. Much respect to all the DJ's still doing it old school.

  • @LoKeY — no argument from me. Although, this is video, so I'd say by expanding into new media in that way it's very much in the tradition of DJing and bending the tech.