Ben Rogerson and the blokes at Future Publishing / in the UK got a nice piece of swag: a Pilsner, to be specific. Thank UK distributor Focusrite for this one (which I assume means the brew has not yet graced Ableton’s office here in NYC.)

They did miss the obvious opportunity to offer an Ableton Live Lite. Or perhaps a liqueur called Ableton Evil (that t-shirt remaining the best Ableton swag ever). “Lively up yourself” I guess appeals to UK audiences. I would have called it Live Lager.

That got me thinking – what other music technology beverages can we make up here? Reaktor already sounds a bit like some kind of energy drink. FL Studio aka Fruity Loops could clearly be a sweet, bubbly soda. Someone could stake out organic tea – maybe MetaSynth. Thoughts?

Ableton Live beer: the ultimate live performance tool []