I spent time with some digital luminaries over the weekend at X|Media|Lab Melbourne, and a criticism which came up a lot went along the lines of:

“Where’s your mailing list?”
“Umm, well…”
“You don’t have a mailing list? How can you give your readers a weekly dose of CDM love to their inbox without a mailing list?”
“Well, you know, now that you put it that way. There is no way we can give them a weekly dose of CDM love to their inbox if we don’t have a mailing list.”

So. As of next week we’ll be sending a weekly CDM Newsletter. We’re absolutely certain that it will be fantastic. We have no idea what will be in it yet, but I’d expect a mix of Music, Motion, and other CDM Lovely things we can get together.

  • ilan

    I still prefer the RSS feed. Less obtrusive then yet another email being pumped into the already exploding inbox.

  • I agree with ilan… Newsletters are good if your audience aren't that tech savy (i.e. they think RSS is a US Airship Carrier that served in WWII). I think the CDM audience are a bit past that ๐Ÿ˜›
    I hope whatever goes on the newsletter will still be available via RSS ๐Ÿ˜‰

  • ilan

    @memo Believe it or not there are people who WANT to receive newsletters. And there are A LOT of people who don't use RSS. A lesson in marketing. Podcasting as is a better known mainly because Apple put it's muscle behind it. It helps them sell iPods. I hope the newsletter mirrors the CDM site as well.

  • We'll have a follow-up post soon on "ways to read CDM."

    Basically, my feeling is this — people like getting at information via different methods. So rather than simply make the mailing list duplicate RSS, we'll start to put regular dispatches that make sense via email. Likewise, some people really like the Twitter approach, so we're doing that, too. It could be more work, but I think by being selective and tailoring appropriate to the medium, we can be more efficient.

    So, yeah, whatever we do, we hope to do it well and make it useful — and naturally, we hope you'll do whatever you find comfortable and ignore the rest. ๐Ÿ˜‰

  • ilan

    Excellent decision.

  • Thanks for the feedback guys, and thanks to everyone who's signed up so far!

    I think this is definitely about choice. I'm not so keen on more stuff hitting my inbox, but I know loads of people who are, and our audience is wide enough that we should try to be accommodating to different tastes.

    On that topic – are there any other ways we're not serving your needs? Do people like podcasts? Weekly roundup posts? Do you want to hear more from CDMu? More about artists? I guess this will go onto a new post as well, but I'd love to hear your thoughts, ilan and others.