Percussa micro super signal processor

The video for C-Mon & Kypski‘s “More is Less” is currently being created from the tastiest of building blocks. The piece is crowdsourced, designed in a way which is eminently viral, gets fans involved, and yet doesn’t really cost the filmmakers much, beyond the back-end programming required to make it all happen.

Of course, the back-end requirements for the piece are not insubstantial, but the execution is flawless: A flash application chooses a frame for you, and cross-fades it with your webcam input so you can get your pose matched up correctly. The capture has a countdown, and allows you to re-shoot your frame if you didn’t get it right the first time.

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When you’re done, the system allows you to link to your frame (post yours in comments, here’s mine), so the sharing is more personal.

A cynical capitalization on viral culture? Perhaps, but an impeccably produced one.

One Frame Of Fame, directed by Roel Wouters & Jonathan Puckey, with tech by Martijn Pannevis.