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It looks like an arcade cabinet. But inside, 16th-century illusion meets 21st-century projection and fabrication techniques to produce a booth that can let users imagine new products. It’s the power to transform special effect into real creation.

Chicago-based creative studio Leviathan, teaming up with music foundry Waveplant, produced the project. Moving from an early art experiment to a commercial application, they combined a number of ingredients into a box for dreaming up custom designs. The elements:

  • Projection mapping with a moving object (a technique we’ve seen with growing frequency)
  • The “Pepper’s Ghost” effect – sometimes dubbed a “hologram” by folks today, it actually makes clever use of mirrors and human perception, in a technique first documented centuries ago. (Pepper was the guy who made it a hit in theaters in the 19th Century.)
  • A portable enclosure (suitable for retail, events, and the like)
  • 3D printing
  • Interactive projection controls on a tablet

How do those fit together? The concept video explains:

Ghost Box Case Study from Leviathan on Vimeo.

And the main tool, apart from Autodesk Maya and Adobe After Effects, is Derivative’s TouchDesigner, which integrates with hardware and seamlessly controls the content and projection interactively in real-time. First an art installation with music by Waveplant, here you’ll see it used as a car configurator. (Hey, you gotta pay the bills.)

Users can “physically rotate the model car, as well as choose the color, wheel and trim packages, all of which [is] projected onto its surface in real time.”

I spoke to the team about how the project worked. Roger Darnell filled us in on additional details, and Leviathan President and Executive Producer Chad Hutson answered our questions.

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CDM: How did the 3D printing figure into the equation?

Chad: When we decided to try a more ad-focused approach to the demo, we chose a car as the subject, but didn’t want to use a specific brand. Altering an existing CAD model and then using 3D printing to bring it to life gave us the perfect non-branded car to project on.

How did you work with TouchDesigner?

TouchDesigner pulled all aspects of our project together, from the precision projection mapping and audio playback to the tablet PC UI and motorized turntable control. It’s always our go-to software when customization is key.

Was there anything we should know about the Pepper’s Ghost implementation in this case?

Though it’s difficult to show on camera, the Pepper’s Ghost implementation was particularly exciting for us, as we were able to create multiple planes of depth in our image. Graphics would appear to float both in the foreground and background, as well as spaces in between, all at different intervals. We’d never seen anything like it, which is exactly why we wanted to create it.

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Leviathan sends along more details:

Hutson also provided some more insights into the project’s development. “With the number of projection mapping projects we’ve produced,” he said, “we’ve always wanted to raise the bar and integrate new features, but clients often don’t feel comfortable with pulling the trigger unless they know for sure it’ll work. So we combined several of these proposed features, engineered how we could test them all on a smaller scale, and then built a prototype as quickly as possible to see the results.

The large “arcade style” enclosure was not Leviathan’s first choice, but it fit the bill since they required a unit that was self-contained, portable and controlled the lighting of the projection space. Multiple projectors, reflective surfaces, a product and setting as well as a PC all had to fit inside. The team forged ahead first to resolve the technical challenges, before deciding upon content… which why the first iteration was more of an abstract art installation. “We knew we foremost wanted to demonstrate an interactive Pepper’s Ghost scenario,” Hutson added, “so as long as the content was well designed, anything could work.” Knowing the firm’s client base is interested in such technology, Leviathan’s team eventually realized they needed a more commercial spin, hence the car configurator being built off the original installation within a matter of weeks.

And also provides to CDM more details on how they worked with software to realize the interactive project:

Leviathan’s creative technologist Harvey Moon confirms that TouchDesigner was the core of the project. “It handled all of the media assets, projection mapping on the car, and communication between the rotating platform, the audio system and the tablet UI,” he said. “The entire system was running in real-time on a single computer. Processing was used to generate the user interface on the Android tablet. Max/MSP was used to generate the audio loops and effects. TouchDesigner tied it all together, generating the content and transmitting the commands for audio and kinetics. Touch communicated by way of serial to a servo, changing the position of the car.”

The project is ongoing. It’ll be intriguing to see where they take it next; it seems there are extraordinary possibilities to build on the basic concept. More:

Press Package
http://waveplantstudios.com
http://lvthn.com

Full credits:

Project Name: Ghost Box Case Study
Running Time: 1:08
Debut Date: Dec. 5, 2013
Main Tools: Autodesk Maya and Adobe After Effects for content creation, Derivative’s TouchDesigner for content customization and hardware integration.

Ghost Box Case Study Credits
Developer: Leviathan
Director of Photography: Stephan Mazurek
Lead Design: Gareth Fewel
Editor: Mike LaHood
Associate Producer: Kelsey Barrentine
Executive Producer: Chad Hutson
Executive Creative Director: Jason White
Chief Scientist: Matt Daly
Audio: Joel Corelitz, Waveplant

Ghost Box Design and Build Credits
Developer: Leviathan
Lead Engineer: Dennis Chau
Creative Technologist: Harvey Moon
Lead Design: David Brodeur
2D Design and Animation: Gareth Fewel, Ely Beyer, Steven Greenwalt
3D Design and Animation: Nathan Davies, Andrew Butterworth
Senior Producer: Lauren Shawe
Associate Producer: Kelsey Barrentine
Print Design: Eddy Ymeri
Executive Producer: Chad Hutson
Executive Creative Director: Jason White
Chief Scientist: Matt Daly
Music, Sound Design and Programming: Joel Corelitz, Waveplant
3D Printing: Colin Parsons
Fabrication: Alfredo Salazar-Caro

About Leviathan
Leviathan is a creative studio that crafts animated content and immersive installations for brands, agencies and entertainers worldwide. Melding skills such as CG, motion graphics, software development and physical design, the studio’s artists and engineers have the unique ability to fascinate audiences with visuals and experiences spanning commercial advertising, live events, film, television and environments. Founded in Chicago in 2010 by partners Matt Daly, Chad Hutson and Jason White, Leviathan has garnered international recognition for its animation, visual effects and experiential work.

  • Igor Molochevski

    There were commercial systems for this application for the past 10 years at least! Just google pyramid projection display

  • Graham Gallagher

    Wow, I thought this technology was brand new!