MorderNova_Lifestyle

The synth renaissance has led to yet another interesting wrinkle: the limited edition celebrity synth.

But before we get to that, apparently the first thing you need to know is that Giorgio Moroder really loves his Novation MiniNova. The little synth, with its vocoder and dial-up presets, has apparently followed him around on tour.

Making a special edition is a different take on the celebrity endorsement, though. So how did Novation go about it?

1. They’re only making 500, even with a “certificate of authenticity.” (A certificate of Moroderishness?)

2. It looks different: you get the “moustache and shades” logo – which looks adorable screened on the side, I have to admit – plus a silver/black color scheme.

3. You get dial-up Moroder presets – and, actually, this may be the best reason to get one. Team Novation have matched everything from the Donna Summer Giorgio sound to the Daft Punk Giorgio sound. (No sound samples yet; you’ll have to take their word for it.)

moroder_overhead

moroder_3q

I think it’s worth saying how cool it is that Giorgio Moroder is starting his DJ career now – like playing his first gig at Deep Space in New York, supplementing that DJ setup with some licks on his (non-limited-edition) MiniNova. The man is 75 years old. Now, sure, he’s also Giorgio Moroder, but even so, it gives me hope should I ever be lucky enough to reach that age. And it says something really nice about electronic music.

I’m not sure I necessarily need an artist edition of my favorite synths, but it’s nice to see some creative marketing. And there’s a lovely Giorgio Moroder minisite with the synth. For now, you’ll have to be satisfied with an email notification when it becomes available:
http://www.morodernova.com/

Oh, yeah, and if you need a special artist drum machine (from comments):

  • TJ

    Is this the first time this has happened? A Pro Model Synth? Is this the moment where the synth biz starts to actually resemble the electric guitar market?

    • Jaybeeg

      It all depends how well this synth sells. If a cool logo and vintage presets are enough to move units, then Novation or others will repeat the formula.

      In some ways, the synth market already resembles the guitar industry – people obsess over certain pieces of classic hardware because they were once used to create hit records. The reality, of course, is that in the mid-1980s the major studios tended to be rented with the same sort of gear – a Jupiter 8, perhaps a PPG Wave 2.3 or an Oberheim Xpander. Sampled sounds often came from an Emulator II, Fairlight CMI III or occasionally a Synclav — later replaced by a heap of Akai S900s and S1000s.

      People made their songs with the synths they could rent or use in the studio, but 30 years later people are fawning over that gear as if it has magical properties.

      • At 500 units, I don’t think how it sells is really a big deal. This is basically marketing for the artist and the synth maker. I mean, unless it completely flops… but I would think Novation knows how to move 500 units. That’s a boutique scale, not a big manufacturer scale.

      • Nick

        Well that gear does have one property you’ve overlooked, and which it didn’t have 30 years ago. This new property it has is that it is able to indude remembrance, nostalgia and connection to a musical traditional.

        80s gear like Oberheim and the Emulator II didn’t have these properties back then, but it has them now. And these are important attributes to look when doing art, because art is all about manipulating and creating emotions, and of course those properties are about that too.

        As for those guys in the 80s: it’s not exactly true that they just got whatever they could rent. They also used those instruments because they could induce some specific things: the future, modernity, progressiveness, distance from “rawk”, etc.

        Those kind of things (looking like we create something new, looking like we evoke an old tradition, etc) play a role in arts. And I don’t think one is better than the other.

    • danoise

      Jomox has done it with special Tok Tok and Dr. Walker editions of their X-Base 09:
      http://youtu.be/Gm2xHj1gJN4

      Not just a paintjob – I believe both models contain ROM samples as well ๐Ÿ™‚

      • Ha! Good point… though that’ll be even a lot less than 500. ๐Ÿ˜‰

  • TJ

    Is this the first time this has happened? A Pro Model Synth? Is this the moment where the synth biz starts to actually resemble the electric guitar market?

    • Jaybeeg

      It all depends how well this synth sells. If a cool logo and vintage presets are enough to move units, then Novation or others will repeat the formula.

      In some ways, the synth market already resembles the guitar industry – people obsess over certain pieces of classic hardware because they were once used to create hit records. The reality, of course, is that in the mid-1980s the major studios tended to be rented with the same sort of gear – a Jupiter 8, perhaps a PPG Wave 2.3 or an Oberheim Xpander. Sampled sounds often came from an Emulator II, Fairlight CMI III or occasionally a Synclav — later replaced by a heap of Akai S900s and S1000s.

      People made their songs with the synths they could rent or use in the studio, but 30 years later people are fawning over that gear as if it has magical properties.

      • At 500 units, I don’t think how it sells is really a big deal. This is basically marketing for the artist and the synth maker. I mean, unless it completely flops… but I would think Novation knows how to move 500 units. That’s a boutique scale, not a big manufacturer scale.

      • Nick

        Well that gear does have one property you’ve overlooked, and which it didn’t have 30 years ago. This new property it has is that it is able to indude remembrance, nostalgia and connection to a musical traditional.

        80s gear like Oberheim and the Emulator II didn’t have these properties back then, but it has them now. And these are important attributes to look when doing art, because art is all about manipulating and creating emotions, and of course those properties are about that too.

        As for those guys in the 80s: it’s not exactly true that they just got whatever they could rent. They also used those instruments because they could induce some specific things: the future, modernity, progressiveness, distance from “rawk”, etc.

        Those kind of things (looking like we create something new, looking like we evoke an old tradition, etc) play a role in arts. And I don’t think one is better than the other.

    • danoise

      Jomox has done it with special Tok Tok and Dr. Walker editions of their X-Base 09:
      http://youtu.be/Gm2xHj1gJN4

      Not just a paintjob – I believe both models contain ROM samples as well ๐Ÿ™‚

      • Ha! Good point… though that’ll be even a lot less than 500. ๐Ÿ˜‰

  • TJ

    Is this the first time this has happened? A Pro Model Synth? Is this the moment where the synth biz starts to actually resemble the electric guitar market?

    • Jaybeeg

      It all depends how well this synth sells. If a cool logo and vintage presets are enough to move units, then Novation or others will repeat the formula.

      In some ways, the synth market already resembles the guitar industry – people obsess over certain pieces of classic hardware because they were once used to create hit records. The reality, of course, is that in the mid-1980s the major studios tended to be rented with the same sort of gear – a Jupiter 8, perhaps a PPG Wave 2.3 or an Oberheim Xpander. Sampled sounds often came from an Emulator II, Fairlight CMI III or occasionally a Synclav — later replaced by a heap of Akai S900s and S1000s.

      People made their songs with the synths they could rent or use in the studio, but 30 years later people are fawning over that gear as if it has magical properties.

      • At 500 units, I don’t think how it sells is really a big deal. This is basically marketing for the artist and the synth maker. I mean, unless it completely flops… but I would think Novation knows how to move 500 units. That’s a boutique scale, not a big manufacturer scale.

      • Nick

        Well that gear does have one property you’ve overlooked, and which it didn’t have 30 years ago. This new property it has is that it is able to indude remembrance, nostalgia and connection to a musical traditional.

        80s gear like Oberheim and the Emulator II didn’t have these properties back then, but it has them now. And these are important attributes to look when doing art, because art is all about manipulating and creating emotions, and of course those properties are about that too.

        As for those guys in the 80s: it’s not exactly true that they just got whatever they could rent. They also used those instruments because they could induce some specific things: the future, modernity, progressiveness, distance from “rawk”, etc.

        Those kind of things (looking like we create something new, looking like we evoke an old tradition, etc) play a role in arts. And I don’t think one is better than the other.

    • danoise

      Jomox has done it with special Tok Tok and Dr. Walker editions of their X-Base 09:
      http://youtu.be/Gm2xHj1gJN4

      Not just a paintjob – I believe both models contain ROM samples as well ๐Ÿ™‚

      • Ha! Good point… though that’ll be even a lot less than 500. ๐Ÿ˜‰

  • Alessandro Automageddon

    If minikeys are good enough for Moroder, nobody has the right to complain.

  • Alessandro Automageddon

    If minikeys are good enough for Moroder, nobody has the right to complain.

  • Alessandro Automageddon

    If minikeys are good enough for Moroder, nobody has the right to complain.

  • itchy

    marketing limbo – how low can you go. instead of making a better synth, we will slap someones name on it to try to sell it.

    • Darren E Cowley

      But there’s only 500 of them so it’s not exactly a world beating marketing plan if thats the only reason to do it….

      • itchy

        that is the most logical argument i have heard. thank you sir. makes more sense.

    • itchy

      * i do enjoy the esthetic of mini keys. but not down with celebrity endorsement bullshit.
      and yes especially since this synth has been out for years. they obviously didnโ€™t sell enough and now have to resort to this marketing crap

      • just passing

        Oh come now, Giorgio Moroder is hardly Justin Bieber. As endorsements go, this one is positively tasteful. And targeted.

        And hell, if it weren’t for Tom Ellard of Severed Heads speaking so warmly about his miniNova, I’d probably never have got my own. Sometimes it’s not about the famous name, it’s about the voice of trusted experience.

        • itchy

          ok you can buy the giorgio moroder synth and make giorgio moroder music . enjoy that.

          • just passing

            Somehow I think you’ve missed the whole “synthesiser” concept…

          • itchy

            trust me im good. trying to save people from buying some old synth that wont sell . but by all means consume.

    • foljs

      Yeah, got forbid a company does any marketing. Because if you build a good instrument customers flock to you even if they haven’t heard about you, right?

      • aaron

        no one poo-pooed marketing. they’re poo-pooing a fucking lame ass signature model mininova. let’s keep shit in perspective shall we mister in with the in crowd?

  • itchy

    marketing limbo – how low can you go. instead of making a better synth, we will slap someones name on it to try to sell it.

    • Darren E Cowley

      But there’s only 500 of them so it’s not exactly a world beating marketing plan if thats the only reason to do it….

      • itchy

        that is the most logical argument i have heard. thank you sir. makes more sense.

    • itchy

      * i do enjoy the esthetic of mini keys. but not down with celebrity endorsement bullshit.
      and yes especially since this synth has been out for years. they obviously didnโ€™t sell enough and now have to resort to this marketing crap

    • foljs

      Yeah, got forbid a company does any marketing. Because if you build a good instrument customers flock to you even if they haven’t heard about you, right?

      • aaron

        no one poo-pooed marketing. they’re poo-pooing a fucking lame ass signature model mininova. let’s keep shit in perspective shall we mister in with the in crowd?

  • itchy

    marketing limbo – how low can you go. instead of making a better synth, we will slap someones name on it to try to sell it.

    • Darren E Cowley

      But there’s only 500 of them so it’s not exactly a world beating marketing plan if thats the only reason to do it….

      • itchy

        that is the most logical argument i have heard. thank you sir. makes more sense.

    • itchy

      * i do enjoy the esthetic of mini keys. but not down with celebrity endorsement bullshit.
      and yes especially since this synth has been out for years. they obviously didnโ€™t sell enough and now have to resort to this marketing crap

    • foljs

      Yeah, got forbid a company does any marketing. Because if you build a good instrument customers flock to you even if they haven’t heard about you, right?

      • aaron

        no one poo-pooed marketing. they’re poo-pooing a fucking lame ass signature model mininova. let’s keep shit in perspective shall we mister in with the in crowd?

  • teej

    *Sigh* to these comments. Feels like any hint of marketing in this industry is now stamped out by a wall of jaded huffs and puffs. I can only imagine how exhausting it must be to take yourself so seriously all the time. Cheer up, it’s just a keyboard. It’s just music.

    • aaron

      ..and that somehow dismisses that this particular instance is lame? not really.

      • just passing

        Why is it “lame”, exactly? What do you find so objectively objectionable about it?

    • itchy

      heres some marketing for you

      https://www.youtube.com/watch?v=UEnA29wK7uM

      • just passing

        And here we are at the Godwin singularity once again.

        • itchy

          too bad your not seeing that companies like to slap someones name on stuff to sell it to you . this is not the godwin singularity at all . I m just exposing it for what it is . its all opinion ,and im typing this on the beach chillin so there is no anger here. if you want to buy it by all means. to each is own. i just aint fallin for it.

          • just passing

            Ah, right. Bored and trolling. Gotcha.

            Mind the little umbrella thingy doesn’t go up your nose…

          • Ha, well, we were mentioning mustaches. ๐Ÿ˜‰

  • teej

    *Sigh* to these comments. Feels like any hint of marketing in this industry is now stamped out by a wall of jaded huffs and puffs. I can only imagine how exhausting it must be to take yourself so seriously all the time. Cheer up, it’s just a keyboard. It’s just music.

  • teej

    *Sigh* to these comments. Feels like any hint of marketing in this industry is now stamped out by a wall of jaded huffs and puffs. I can only imagine how exhausting it must be to take yourself so seriously all the time. Cheer up, it’s just a keyboard. It’s just music.

  • Yes, presets are the best reason to buy a synthesizer.
    Oh my.

    • foljs

      Yeah, because people use synthesizers only so they can program sounds on them…

      Get over yourself, it’s about the tune, not the sound. Bach used the same piano and organ presets all his life.

      • itchy

        the sound makes the “tune”. and bach was a composer. i don’t see many original bach recordings around do you?. also those pianos that are placed in different rooms with different mic’s all sound different , pianos have no preset, they are ever changing. so you might want to get over the hump that is yourself. no sound = no tune.

  • Yes, presets are the best reason to buy a synthesizer.
    Oh my.

    • foljs

      Yeah, because people use synthesizers only so they can program sounds on them…

      Get over yourself, it’s about the tune, not the sound. Bach used the same piano and organ presets all his life.

      • itchy

        the sound makes the “tune”. and bach was a composer. i don’t see many original bach recordings around do you?. also those pianos that are placed in different rooms with different mic’s all sound different , pianos have no preset, they are ever changing. so you might want to get over the hump that is yourself. no sound = no tune.

  • Yes, presets are the best reason to buy a synthesizer.
    Oh my.

    • foljs

      Yeah, because people use synthesizers only so they can program sounds on them…

      Get over yourself, it’s about the tune, not the sound. Bach used the same piano and organ presets all his life.

      • itchy

        the sound makes the “tune”. and bach was a composer. i don’t see many original bach recordings around do you?. also those pianos that are placed in different rooms with different mic’s all sound different , pianos have no preset, they are ever changing. so you might want to get over the hump that is yourself. no sound = no tune.

  • FS

    i actually think this is cool and drifts into ‘sneaker head’ territory. De La Soul Dunks, Quest Love Air Force 1’s. this feels like that vibe and its dope. i hope the marketing works for them, I’m sure they’ll profit but like the sneaker game, the after market does too.

  • FS

    i actually think this is cool and drifts into ‘sneaker head’ territory. De La Soul Dunks, Quest Love Air Force 1’s. this feels like that vibe and its dope. i hope the marketing works for them, I’m sure they’ll profit but like the sneaker game, the after market does too.

  • FS

    i actually think this is cool and drifts into ‘sneaker head’ territory. De La Soul Dunks, Quest Love Air Force 1’s. this feels like that vibe and its dope. i hope the marketing works for them, I’m sure they’ll profit but like the sneaker game, the after market does too.

  • Andrew

    Sometimes synth companies make me want to sell everything and play the banjo in a field.

    • Andrew

      Signature models! Unless you’re an under-confident teenager or nostalgia-led entry level person, who gives a shit?
      Don’t humor the inane marketing of bigwig flops. This is CDM, not TMZ

      • foljs

        “””Unless you’re an under-confident teenager or nostalgia-led entry level person, who gives a shit? “””

        Tons of artists (including pros) who appreciate the reference and understand the cheeky part of it?

        And I take offense to the BS (and easy) dismisal of nostalgia as a creative force — it’s in fact one of the most powerful tools in arts toolset.

        • aaron

          he wasnt talking about nostalgia as a creative interest, but nostaligia for nostaligia;s sake… such as a signature model. This is the keyboards stupid equiv. of a james hatfeld guitar.

          • foljs

            Well, if you’re a teenager that loves Metallica, a James Hatfeld guitar might be just the ticket for you…

      • just passing

        It’s funny how confidence works. There are the people just starting out, grateful for the assurance of a stable basis to work on; then there are the people striving to find and express a distinctive identity however they can, and scared that they haven’t yet, whose defensiveness makes them unduly dismissive; and at the other end, there are those who don’t give a crap any more, because they’re secure in their own voice – not whichever sound, preset or otherwise, happens to best give it timbre.

        Who gives a shit? Well, I think you’re answering your own question there.

      • teej

        wanna know another telltale sign of under-confidence? being a hater.

        • itchy

          people confuse being a hater with having an opinion. there is nothing to hate on for this topic. get it right home dog

    • Foosnark
  • Andrew

    Sometimes synth companies make me want to sell everything and play the banjo in a field.

    • Andrew

      Signature models! Unless you’re an under-confident teenager or nostalgia-led entry level person, who gives a shit?
      Don’t humor the inane marketing of bigwig flops. This is CDM, not TMZ

      • foljs

        “””Unless you’re an under-confident teenager or nostalgia-led entry level person, who gives a shit? “””

        Tons of artists (including pros) who appreciate the reference and understand the cheeky part of it?

        And I take offense to the BS (and easy) dismisal of nostalgia as a creative force — it’s in fact one of the most powerful tools in arts toolset.

        • aaron

          he wasnt talking about nostalgia as a creative interest, but nostaligia for nostaligia;s sake… such as a signature model. This is the keyboards stupid equiv. of a james hatfeld guitar.

          • foljs

            Well, if you’re a teenager that loves Metallica, a James Hatfeld guitar might be just the ticket for you…

      • teej

        wanna know another telltale sign of under-confidence? being a hater.

        • itchy

          people confuse being a hater with having an opinion. there is nothing to hate on for this topic. get it right home dog

    • Foosnark
  • Andrew

    Sometimes synth companies make me want to sell everything and play the banjo in a field.

    • Andrew

      Signature models! Unless you’re an under-confident teenager or nostalgia-led entry level person, who gives a shit?
      Don’t humor the inane marketing of bigwig flops. This is CDM, not TMZ

      • foljs

        “””Unless you’re an under-confident teenager or nostalgia-led entry level person, who gives a shit? “””

        Tons of artists (including pros) who appreciate the reference and understand the cheeky part of it?

        And I take offense to the BS (and easy) dismisal of nostalgia as a creative force — it’s in fact one of the most powerful tools in arts toolset.

        • aaron

          he wasnt talking about nostalgia as a creative interest, but nostaligia for nostaligia;s sake… such as a signature model. This is the keyboards stupid equiv. of a james hatfeld guitar.

          • foljs

            Well, if you’re a teenager that loves Metallica, a James Hatfeld guitar might be just the ticket for you…

      • teej

        wanna know another telltale sign of under-confidence? being a hater.

        • itchy

          people confuse being a hater with having an opinion. there is nothing to hate on for this topic. get it right home dog

    • Foosnark
  • theo

    Haters gonna hate, hipsters gonna hip. Ironic that a mustached synth isn’t cool enough for the mustached young musicians. I remember when this industry was allowed to be fun. It wasn’t even that long ago. Anyone else remember that? When the covers of Future Music were teen models dressed in absurd “futuristic” clothing, posing with synthesizers? It was silly as hell, but no one cared. You bought the mag and enjoyed every page of it. Know why? Because no one could see you back then. You were still a whole person, not an intentionally projected and carefully maintained social media profile.

    Have a laugh at yourself. Allow music to be fun again. Let companies pay homage to a 75 year old disco legend with a limited edition synthesizer that nobody is forcing you to buy, unless you secretly want it, but that would look “lame”, so better keep up the cool vibe and diss it in public. You never know who’s watching. Sweet mustache bro.

    • itchy

      this is def the guy who bought wheaties cause michael jordan was on the box but didn’t like the cereal. i don’t thing a mustache would look good with my tits bro.

  • theo

    Haters gonna hate, hipsters gonna hip. Ironic that a mustached synth isn’t cool enough for the mustached young musicians. I remember when this industry was allowed to be fun. It wasn’t even that long ago. Anyone else remember that? When the covers of Future Music were teen models dressed in absurd “futuristic” clothing, posing with synthesizers? It was silly as hell, but no one cared. You bought the mag and enjoyed every page of it. Know why? Because no one could see you back then. You were still a whole person, not an intentionally projected and carefully maintained social media profile.

    Have a laugh at yourself. Allow music to be fun again. Let companies pay homage to a 75 year old disco legend with a limited edition synthesizer that nobody is forcing you to buy, unless you secretly want it, but that would look “lame”, so better keep up the cool vibe and diss it in public. You never know who’s watching. Sweet mustache bro.

    • itchy

      this is def the guy who bought wheaties cause michael jordan was on the box but didn’t like the cereal. i don’t thing a mustache would look good with my tits bro.

  • theo

    Haters gonna hate, hipsters gonna hip. Ironic that a mustached synth isn’t cool enough for the mustached young musicians. I remember when this industry was allowed to be fun. It wasn’t even that long ago. Anyone else remember that? When the covers of Future Music were teen models dressed in absurd “futuristic” clothing, posing with synthesizers? It was silly as hell, but no one cared. You bought the mag and enjoyed every page of it. Know why? Because no one could see you back then. You were still a whole person, not an intentionally projected and carefully maintained social media profile.

    Have a laugh at yourself. Allow music to be fun again. Let companies pay homage to a 75 year old disco legend with a limited edition synthesizer that nobody is forcing you to buy, unless you secretly want it, but that would look “lame”, so better keep up the cool vibe and diss it in public. You never know who’s watching. Sweet mustache bro.

    • itchy

      this is def the guy who bought wheaties cause michael jordan was on the box but didn’t like the cereal. i don’t thing a mustache would look good with my tits bro.

  • Lee Chaos

    Does anyone know if the architecture for this MiniNova is any different to the standard issue one? And if not, whether the presets are going to be available separately?

  • Lee Chaos

    Does anyone know if the architecture for this MiniNova is any different to the standard issue one? And if not, whether the presets are going to be available separately?

  • Lee Chaos

    Does anyone know if the architecture for this MiniNova is any different to the standard issue one? And if not, whether the presets are going to be available separately?