There’s a reason “mobile music” has become synonymous with iOS. Apple has been unmatched in terms of how appealing they make their mobile platform to developers.

Today’s announcements are likely to be heavily covered by tech and Apple-focused sites, but we can cover the music angle pretty easily. It’s now possible to buy a new phone or tablet very cheaply with high-end performance capable of running demanding music apps. And that means the platform is likely to continue to attract both users and developers, in a continuous cycle.

An entry-level iPhone that's just as powerful as the 6S flagship - that's big news for developers. Photo courtesy Apple.

An entry-level iPhone that’s just as powerful as the 6S flagship – that’s big news for developers. Photo courtesy Apple.

On the phone side, a 16GB iPhone 6SE starts at US$399, without a contract. (16GB is too small, so swap “$499” for that.) That in itself may not sound impressive, except for this: the SE has the same performance as a 6S. This is stuff that wasn’t even available in the top-of-range iPad up to fairly recently, and it now exceeds what was not so long ago laptop performance. That means that putting serious instruments and recording software on your phone is now easy to do even for the “budget” iPhone.

Think about that for a second. The “entry level” Apple iPhone now has exactly the same horsepower as the 6S flagship. And since that’s a phone Apple sells in big quantities, that means the installed user base with that horsepower will increase in a hurry. No Android maker is able to do that – and that’s even before the problems Android has with OS fragmentation and never-arriving OS updates.

Most likely, the people who were waiting to get an iPad Pro after seeing the first one where waiting for this.

Most likely, the people who were waiting to get an iPad Pro after seeing the first one where waiting for this.

The tablet side I expect is equally disruptive. The new 9.7″-display iPad Pro isn’t exactly cheap at US$599, but it is both more portable and more affordable than last year’s iPad Pro in a way that I expect will start to attract users.

I think that’s a big deal, because while the bigger iPad Pro was strictly a niche device (literally the only people I knew who bought one were iOS developers), this looks like a tablet that could be both mainstream and a primary music device.

I expect some would-be iPad Pro customers will wait for the bigger one to come down in price (and/or get the new features on the smaller model), but that’s also an inevitability.

It’s also significant that this hits the middle price range and works with a really nice pencil input device. That’s huge for anyone who works in notation: the combination of iOS with low-latency, accurate stylus input is a huge boon to songwriters, composers, and the like. A lot of us were dreaming of something like this since the very first time we laid eyes on a computer.

screenshot_284

In other words: look out, laptop. While the laptop is likely to remain the workhorse machine for DAWs and finishing tracks, the iPad in general is growing in appeal as a powerful synthesizer, recording device, song-starter, and as a writing/theory/practice tool that can actually sit comfortably on a music stand or piano desk.

Oh, and, according to Apple’s promo video (pictured), the new iPad Pro will also let you jam by candlelight while adjusting the screen so you don’t have a blue glare. In fact, maybe solving the “blue glare” problem should itself make these things less unfriendly onstage (just in case you don’t want your face to look like it came out of a dystopian scifi movie).

Light some candles, make some music. Sounds like a nice evening in to us. Photo courtesy Apple.

Light some candles, make some music. Sounds like a nice evening in to us. Photo courtesy Apple.

Now, if you don’t need the Pencil (for scoring, in particular), the whole iPad range has in turn commoditized further. This means the baseline for performance is now higher. I expect this will mean a new generation of apps that push horsepower more than they have in the past, which can be relevant to more CPU-expensive effects and synths. And it also means you can run more apps together on one device, which is the other reason this trend may lead more people to try out production on the iPad.

Finally, plug in USB stuff and keep your iPad Pro powered all at once.

Finally, plug in USB stuff and keep your iPad Pro powered all at once.

The best news in the announcement today, though, you could be forgiven for missing. The iPad Pro (both models) gets an accessory that’s called this:

Lightning to USB 3 Camera Adapter

Let me translate that into English for you. It’s a
“Lightning to USB audio and MIDI accessory adapter that doesn’t drain your battery while you use it because you can finally plug in a #$*(&ing power supply at the same time”

The “Camera” adapters for iOS are some of the most useful devices on the platform, because all sorts of audio and MIDI gadgets work with them. But since they use up the Lightning port, until now, you have to watch your battery when you used them. This fixes that, it seems. We’ll have to do some research to see how much power it provides and what accessories work with it, but it’s good news.

Apple adds to the confusion on this one. Having already confusingly insisted on referring to USB adapters as “camera” adapters, even though they can be used for other purposes, Apple is also muddying the waters a bit on who this accessory is for. The text description refers to the iPad Pro (apparently having to do with how they want you to use the Photos app on the iPad Pro), but the accessory’s compatibility section tells another story:

iPad with Retina display
iPad mini
iPad mini 2
iPad Air
iPad Air 2
iPad mini 3
iPad mini 4
iPad Pro (9.7-inch)
iPad Pro (12.9-inch)

The Pro bit seems to have more to do with USB speeds.

“The 12.9-inch iPad Pro transfers data at USB 3 speeds, while the 9.7-inch iPad Pro uses USB 2.”

Tell you what: we’ve already got one on order. We’ll plug it into everything and see what works.

Kneejerk reaction

The downside today, of course, is that Apple’s aggressive upgrade cycle can always spell trouble for people hanging on to older devices. Apple is quick to talk about how new their customers’ devices are and how they’ve achieved 80% adoption for their latest OS. But there’s a reason their environmental stance is about disposal – that does leave a lot of stuff behind. Fortunately, music developers have been a uniquely resourceful bunch and have done more than the rest of much of the App Store to support older devices. (We almost need a guide just to those apps – sounds like homework for CDM.)

One final note: I’m sad that music apps (apart from that fleeting GarageBand shot) are largely left out of the use cases for the iPad Pro. I suspect that there may even be some marketing numbers behind that; Apple leaves little to chance. Are there really more people doing 3D rendering than music? (Music was left out completely from the product pages.)

On the other hand, musicians are such a rabid bunch when it comes to Apple OS loyalty, it may simply be that Apple doesn’t need to do much to make the case to musicians – something people like me are doing right now.

(Also, knowing Apple – they’re very, very aware of the importance of music, so don’t read too much into this.)

But the bottom line is, free phones on contract and entry-level iPads costing less than $300 now give you high-end performance, run multiple music apps at once, and have powerful sound generation features previously only on laptops. And for a little more, you can replace your manuscript notebook. I’d call that news – and I’m still waiting to see enough people purchase any other tablet or phone to make a real competitive play for the Apple mobile juggernaut. (Though I do plan to try to get a Surface for a while to test, and know some curious iOS developers.)

  • Derek Jones

    I think the best news today is that 9.3 is shipping. Hopefully – as reported by others using the beta – this will fix the ongoing glitching and CPU issues with older iOS 9 releases, and will finally address the error Apple introduced in 9 previously that prevented the iConnectivity devices from functioning with other iOS 9 / El Capitan connected devices. I plan to update a mini 2 to test that as soon as is conveniently possible, but my workhorse iPad remains on 7.1.2 until those issues are proven fixed in 9.3

  • itchy

    im happy except they really should kill 16 gb and just use 32 its a dis service and kind of insult to rip people off with any 16gb device and the os eats up like a gig so wtf on that shit

    • Polite Society

      I get plenty of use out of my 16 gig ipad air. Most music apps are less than 100mb.

  • Matt Black

    Good news for us music devs! Im hoping 3d touch will become standard on all iOS devices, as that should add literally a whole new dimension to mobile music expression.

    • lala

      Amen.

  • Punkyou

    Give iPads the ability to run Ableton Live (not just as a remote controller) and then I’ll be interested. In the mean time…

    • foljs

      In the mean time a hell of a lot of the rest of the electronic music world will be using them just fine…

      • Freeks

        You mean few of electronic music Makers use ipad without proper daws and apps. Most of use use ipad as kids game with apps untill apple releases OSX for ipad. Most music apps are toys as there is no proper multitasking. Bitwig+Surface kicks ass iPad.

        • No multitasking can also mean less distraction.

          • Freeks

            Just think what you would do if your DAW could not do multitasking. For app specific use it makes no difference. But as soon as you want to do something โ€˜properโ€™ current way of working is really PITA.

      • Punkyou

        They are mostly toys. Anyone I know using them live are using them as controllers slaved to a laptop. Not a ‘hell of a lot’ of the ‘music world’ are ‘producing’ music with their crap apps. I don’t know why they haven’t released an OSX for iPads (maybe because laptop sales would plummet?) but to be a truly useful musical production tool, it needs this ability.

        • Derek Jones

          Well, the musicians that professionally produce on iPads – and the Apptronica label that was developed specifically for iPad produced album sales – would disagree with that assessment. As would the comparisons between the same apps that one can find on the desktop ported to the iPad – like iMini, iMS-20, iSEM, iProphet, iM1, each being an emulation of a hardware synth that has been favorably compared with the actual hardware (See Sonicstate’s reviews for example, or Korg’s own website, or Marcus Padrini’s videos).

          Then there are other software ports of VSTs/AUs such as Z3TA+ and the Virsyn synths – not to mention those that *started* life on the iPad and were then ported to the desktop such as Sunrizer, Nave, BIAS, etc.

          Oh – and don’t forget the *excellent* iVCS3 endorsed by the creator of the VCS3 hardware no less, Peter Zinovieff.

          Further, Auria Pro is a highly capable DAW on the iPad – recognized by the audio industry as such – check the latest Pro Sound review for example.

          http://www.prosoundnetwork.com/gear-and-technology/review-wavemachine-labs-auria-pro-ios-daw/45890

          Check Electronic Musician’s latest cover as well. ๐Ÿ™‚

          Oh – and don’t forget that Jordan Rudess uses *and develops* iPad synths (via his company).

          I and others use iPads in conjunction with desktop systems in studio setups. Sure. And analog and VA synths and other live hardware. But it’s only one segment of iPad music production usage. I also use iPads completely standalone for end-to-end track production, never touching a desktop.

          So, yes, gently, others disagree with your assessment that they
          are mostly toys. The reality, recognized by an objective and growing segment of the audio industry, is that that’s not simply not the case.

          • Thanks for the mention, Derek. We have 25+ artists producing high-quality music predominantly on iOS, and there are plenty of other artists out there doing the same. Honestly, with major players like Arturia, Korg, Steinberg, Moog, Novation, Sugarbytes, Propellerhead (and so on) putting significant development and marketing dollars into iOS app development for several years now, the inevitable “toys” comment is showing its age.

        • Martin Zimmermann

          Animoog, Nave, iVCS3, Borderlands, Kymatica Apps, Anything by the apeSoft, Audulus…..Toys? Try them out & see yourself. That does not mean you have to do the complete project (actually you can do it also there are tools for it) from idea to master track.

    • Polite Society

      Power of iPad isn’t in replacing the daw, but in providing a touch based instrument. Also very useful as a multi-effect box. I prefer using an ipad for my vocal effects live than a stomp box.

  • newmiracle

    “We almost need a guide just to those apps โ€“ sounds like homework for CDM”

    Yes please! Have some old iTouches that can’t go further than iOS 5.whatever and I’m always on the lookout for good apps for them.

    • leolodreamland

      yeah i need a nice vj app for my iphone 4 – any ideas? ivj just doesn’t do ENOUGH

  • Ed Emberly

    As a professional 3D artist and amateur musician, yeah there are more people doing 3D rendering than music. Especially in a professional setting.

    Using games as an example, there’s usually 1 guy doing the music whether or not is an indie game with 2-5 artists or an AAA game with 100s of artists. Then consider architects, product design, interior design, landscape design, furniture design, fine artists, hobbyists of all sorts, etc.

    I actually used to write music software back in the early 2000s (I have degrees in CS and math) and it was easier to make a career change into 3D game art than it was to make money in music software. If nobody buys your plugins or apps, there’s like three places to get a job in the entire world, and they usually aren’t hiring.

    As far as the iPad goes, a touch interface actually directly maps to the things a 3D designer does all day. The gestures available on an iPad are a vast improvement than using a mouse.

    Whereas a lot of DAW UI is kind of a kludge on an iPad and is much better as its physical counterpart. Turning knobs, in particular comes to mind immediately.

    All that said I made a cool game that combines 3D stuff and music and after I test it on the new phone and iPad I will release it to the app store.

    • leolodreamland

      whut?

  • TNO

    Peter, there’s a debate going on over at the Audiobus forum regarding the Lightning USB 3 adapter. You imply in your article that this is a iPad Pro accessory while the Apple product page indicates that it’s compatible with older Lightning-based iPads as well. Do you know of any limitations with non-Pro iDevices?

    • Yeah, *Apple* implied it’s a Pro accessory, but then I see other iPads listed as compatible. Updated above.

      There are two details here:
      1. USB3 operation — seems to require the top-of-range iPad Pro (and the new 9.7″ model is explicitly only USB2)
      2. Power — I need to confirm that “compatible” on those other models includes the power capability, though it definitely appears to

      And we just need to test it. But it looks like it does indeed support most iPads, if not all, and that we’ll finally be able to use power. ‘Bout time.

      • TNO

        Hey again. I’ve read a couple of more articles and you’re correct on all fronts – in particular, those articles also state that charging is only available on the 12.9″ Pro and simply because that’s a USB 3 port on that model. I’m good over here with Studiomux and iConnectivity, so no major loss.

  • Freeks

    Andoid has 80% of smartphone market. Inside A bubble it’s sometimes hard too see that iOS is not that popular.

    Some music app devs could give some numbers how many ppl use iIOS for music. Personally i’m eco friendly and use iPad 1 untill it dies ๐Ÿ™‚

    • Yes, but in terms of actual revenue made building music apps, it’s very much the reverse. The numbers are so skewed, they’re almost hard to add up. (Also I’m not sure about your 80% number there… depends on how you divide the market.)

      • Freeks

        It really depends on market segment. In expensive smartphones in US iOS has bigger market share. Mobile game company i work for getโ€™s 80% of downloads and revenue from Android and iโ€™m pretty sure that is with most companies. In music Apps there is no competition as 90% of apps are iOS only. In south america Android has probably 90% market share, at least on gamers.

        There is quite a lot of music makers who donโ€™t have/want iOS device.

        What should be also said is that very big % of music app buyers donโ€™t really use those apps. That applies to all apps, but in music itโ€™s probably even bigger thing. I have never used iOS app to make sound that would have ended up to actual production. I have toyed a lot with most apps. I do use control apps like TouchOSC and Touchable professionally for mixing and such. If i buy Minilogue it will be used on most music i do, but i have spent at least the same amount money to iOS apps, but those are more disposable.

        It will take few generations before iPad can be called PRO in other than marketing way. Workflow will not get better until they ditch iOS for something more advanced OS. And that will not happen soon.

        BUT good thing is that apple is selling less and less iPads every year. That will force them to innnovate and stop just milking the old product. iOS 9.3 looks still like iOS 1 did. What iOS needs is transformation that came when we moved from OS9 to OSX.

        Phil Schiller is the comedian of the year. My 5 year old MBP blows out new iPad in every way. But as it comes from Phill, some might actually think itโ€™s true.

        • Martin Zimmermann

          “before iPad can be called PRO”
          What does “PRO” mean?? What defines “PRO”? One can create great music on iPad already….depends on your skills and imagination (2 of few things that make up an artist)….Quite in contrary more often I find myself sitting in front of Ableton Live and get bored with that interface and have no desire to do anything or start something new….so it’s not bad that new things are coming…Already now there are so many exiting things one can do with apps like iVCS3, Aum (kymatica apps in general), Borderlands, Samplr…..etc etc etc….and iPad is so handy…..more handy than a Laptop

          • Freeks

            What does new Pro do what previous Air didn’t?
            Air was as much Pro as new one is. But if this is Pro does it mean we will never see tablet that will run Ableton or Bitwig from Apple?

            That would need to be then called Super Pro S. I really hope that Apple has way bigger plans for tablets than these “Pro” products. Ipad/iphpne is handy for toying around. But i’m very productive producer. I finalise at least one new track each week. I need to get stuff done fast and iOS music apps does not help on that. Controller apps do help a lot, but those i run in iOS 5 so no need for PRO model for that.

            That’s the funny bit. Most really productive iOS apps run in iPad 1 ๐Ÿ˜€

  • Matt Jackson

    https://www.youtube.com/watch?v=jid2A7ldc_8
    – but yeah my phone BROKE today so SE it will probably be. Sucks that it stuff is only expected to work a max of 4 years these days!

  • leolodreamland

    niiice! i need to upgrade both my ailing 5s and ipad 4. you haven’t mentioned that skram and stuff like korg iDS-10 DON’T support non-64bit ipads. so ipad 4 is out for newer stuff.

  • Jae

    In regards to leaving out music apps when talking about iPad Pro — Apple has always focused on visual app usage over music production when comes to marketing the Mac Pro / MacBook Pro lines, too. They always showed how much faster renderings were over previous models, but they never talk about audio and instrument track counts, or plug-in count, or real-time bounce down. Even the independent reviews and benchmark reports focus on video rendering, gaming speeds, and photoshop filters. Which quite honestly can make it daunting task when trying to decided on which model to purchase for music production. In all honestly though, video and 3d rendering is more taxing on the cpu, so it is a good way of showing off the CPU and a good indicator of the overall power it has.

    • Actually, that’s specifically not true. ๐Ÿ™‚

      Apple used Logic in a benchmark for one of the Mac Pro generation (can’t recall which… too many Apple events over the years). If they didn’t repeat that experiment, it may have been partly that it’s really hard to create good benchmarks for music. (Macworld Labs and I tried to reconstruct this particular one, with not much success.)

      As for marketing, Logic and GarageBand – and even third-party apps – have figured prominently.

      Also, they did show GarageBand in the video. It’s just not on the site. My guess is that the reason is that it’s harder to show one use case. Graphics, 3D rendering, even Word/Excel, there’s one app for that. Part of what makes music so much fun is that even one user, one use case there’s more than one.

  • Derek Jones

    See my post here for more details. iOS 9.3 does indeed seem to better – back to 7.1.2 performance/throughput levels. Only been 18 months wait mind ๐Ÿ˜‰

    https://www.facebook.com/MusicInclusive/posts/1013786172033585

    • Thanks for this, Derek – glad to hear.

  • Robin Renwick

    “I think thatโ€™s a big deal, because while the bigger iPad Pro was strictly a niche device (literally the only people I knew who bought one were iOS developers), this looks like a tablet that could be both mainstream and a primary music device.”

    Really? A primary music device?

    • Well, “a” primary music device. It’s not hard to imagine recording sessions and whatnot where you could actually leave the computer. I’m still doing all my arrangement on laptop… for sure.

    • Derek Jones

      Yep. For some they have moved directly onto complete end-to-end album production entirely on an iPad. Sure. ๐Ÿ™‚

  • southpole

    new line up? fanboys much? i can only really see one new device and that’s the small ipad pro. a part from usb3 which i think is not so relevant for music production right now the functionality of the adapter is available in countless 3rd party adapters, in particular the audio docking stations already.

    for the ipad pro, to make a buy decision over the ipad air 2 i would like to see some hard numbers, for example a benchmark relevant for audio applications. i don’t trust the often published geekbench anymore since i read Torvald’s scathing criticism of it.

    • The important thing to look at, and I didn’t go into much detail here, is price.

      So what was the iPad “mini 4” is now at US$269. That’s a fraction of what it was even a few months ago, and the rest of the product range has shifted, too.

      That’s what I mean by lineup.

      I’m in an office full of developers; when the hardware ships, we can try real-world benchmarks. It’s really hard to benchmark audio apps; what I can tell you is, this should allow more simultaneous apps. That said, I expect it’ll be the Pencil that puts people over the top versus iPad Air 2 (or not, depending on needs).

      • novals

        The iPad mini 4 is $399. Ridiculously overpriced like the rest of the iOS products. I don’t understand it honestly, working with music software on an iPad is so frustratingly unproductive compared to using a laptop from years ago.

        Speaking of which, one thing I don’t get from Apple’s keynote is why Apple thinks people still using PCs that are 5 years old is a bad thing? Oh wait, it isn’t for the owner of that product, only for Apple.

        • Actually, I’m not certain on the iPad pricing slide. Sorry.

          Also, I’m suspicious that our European pricing (re: above) is lagging USA… let me research. I still think the lineup is aggressive.

      • southpole

        i can’t really find an ipad mini 4 below 400EUR and that’s for a useless 16Gb model … download 4-5 of the newer bigger apps like Module and that’s full. also, have fun producing music on a mini screen. one huge (pun intended) advantage of the big ipad pro was to finally have human sized controls.

        i guess a room full of iOS developers is the ideal neutral unbiased Apple reporting environment ๐Ÿ˜‰

        in terms of benchmark, sure that’s difficult but one could define something representative and evolve it with time. say, some standard project in Auria with some popular effects and synths. then report the CPU per cent of that.

        • Wait, that sounds still like the old pricing, but I could be wrong… have to research.

          Now, come on, these are musicians making iOS apps… they are fairly intimate with the inner workings of the hardware and OS on a very low level. Do you want “neutral” or do you want “qualified”? ๐Ÿ˜‰

          • southpole

            if you ask … i want “neutral” on what’s going on under the hood. i don’t care if obscure functions of the API are elegantly exploited – in the context of making music i’d prefer musicians and their verdict based on making music in practice.
            give me a guy (or girl!) that performs at Berghain using an iPad but knows nothing about iOS development over the Apple chief of development any day.

  • Peter, really? Everyone on the web is bored by the most miniscule new (old) products and you’re nothing but hyping.
    And BTW Apple is pushing people verbally to buy newer stuff although they might not need it at all. Their renewable energies plan is nothing worth if people buy stuff like hell. Google “rebound effect”.
    You drank way too much of the Apple kool aid and stay behind your actual analytical skills.

    • Well, look, it’s a fairly quantitative matter. Apple sells millions upon millions of each of these things; they’re now priced more aggressively and will sell millions upon millions more. That’s why I said it’s a ‘gift’ to developers… it’s a platform.

      • This is only valid for the iPhone SE. The iPad Pro 9.7 is nothing but an iPad Air 3 that naturally gains the new features and now starts at 200โ‚ฌ more than the regular iPad entry. Apple has earned lots of money with the Air 2 still being sold for the same price for more than one year with the 12.9 Pro release. Stepping up from 16 to 32 GB the the 9.7 Pro is the very least thing we could legitimately ask from Apple after 6 years of iPad history.

  • Martin Wheeler

    Peter, I’m very surprised that you say that the only people you know who bought an iPad Pro are IOS developers. I literally bought it the day it was released, and while it would probably be a bit hard for me to justify the (way too high IMHO) price uniquely for music / audio use, I have to say that it is a much more reasonable size for most music / audio apps, or for use as a control surface for applications on another device, than the smaller iPads are … and for apps like Borderlands, its really night and day. For the record, I am not an iOS developer, but the difference the iPad Pro’s size ( more so than its extra power/speed) makes for all the everyday stuff, web browsing, notes, email, tv and movies etc already makes it well worth its admittedly inflated price to me, and the music stuff on top just makes it a no-brainer. I just wish they would bring out an iPadProPro with a screen twice as big again. Then the whole Lemur/ Mira/ Raven thing will start getting really serious …

    • Heh, because I didn’t know you bought one?

      • Martin Wheeler

        ๐Ÿ˜‰ … no, because I think that you know rather a lot of people, including rather a lot of electronic musicians / artists etc … and I ( apparently quite wrongly) don’t consider myself as such a statistically insignificant entity within that group ! ๐Ÿ˜‰ That being said I can’t think of anybody else I know who has one, despite my constant evangelism for the thing, so …

  • I can’t live without an Android’s back button. Or file explorer. Or actual SD card reader. I also can’t live without Core Audio.

  • Dream Hike

    Insert super boring comment about how covering macs makes you a stupid person. Use the word fanboy as much as possible!

  • MrE23

    “I expect some would-be iPad Pro customers will wait for the bigger one to come down in price (and/or get the new features on the smaller model), but thatโ€™s also an inevitability.”

    They’ll be waiting a while, methinks: Apple almost never drops prices. Unless you mean for a used or refurb.

  • Paulinko

    I think the most significant aspect of the new iPad Pro and iPhone 6SE announcement is that the technology is starting to level off. The capability of existing and new devices will be more on par which means more predictability and stability for both developers and users.

    The music business is definitely not getting any easier to make a living from but there are certainly a wide range of people who enjoy creating music with iOS devices who aren’t expecting to make an income from them.

    With improvements to IAA, Link, AU apps and the power of the Air 2, Pro, and 6 series phones, the ability to run multiple apps simultaneously in setups is becoming increasingly more viable. If Apple is able to come up with a better file system so you can more easily share assets between apps versus the sandbox model, things would open up more. For example rather than continuing to have to make copies of audio files for use in various apps, there should be a better way to share them beyond the current limitations of the document picker where a developer can use the same files but other developers can’t without copying (e.g. Kymatica’s AudioShare and AUM).

    There is no doubt Apple spins the Pro labeling a lot for marketing purposes and that they continue to charge a premium for storage in iOS devices. Improvements in these areas would enable more use cases that professionals actually require in their workflows which would also benefit users who aren’t looking to earn money from their iOS device activities.

    Perhaps of greater concern for musicians is that many music app developers target their apps to casual users who don’t have much experience creating music and so the functionality of their apps is stripped down. This means the apps tend to work in isolation, leave out MIDI, IAA, can’t be synced together or often failed to provide even audio copy paste support.

    The limited options developers have for generating revenue from an app once they’ve created it, the need to update apps to maintain their functionality, along with the smaller market for more full featured apps, and the increased developer development time resources/support required for them means it can be difficult to get a return on your developer investment in apps. Hopefully Apple, developers, and musicians can collaborate in ways that improve getting the needs of musicians using iOS devices met.