Electronic music is understood by the general public mostly through artists – tech is just something in the background with knobs. But there’s more to the story than that.
And while it’s certainly well known in synth loving circles, Berlin has accordingly been techno capital and club capital, but is finally getting recognition as a mecca for technology.
These two films take you inside one retailer and one manufacturer that have each championed the return to boutique sonic electronics, to patch cables and modular synthesis, and that have resisted anything like mass market mentalities or commodification.
They could have easily been mistaken as throwbacks, but there’s some futurism to the visions of both Mark Verbos and Andreas Schneider. Schneider’s name is associated with Berlin, having established his shop as the hangout, wallet emptier, and community pillar of the synth scene. Verbos, who was himself once a Berlin resident, has only recently brought the modular business he established in New York City across the Atlantic. And even though their wares are unmistakably fetish objects, I’d say both brands make their value proposition through a commitment to adventurous sound. So yes, you get vintage-looking knobs and slightly anachronistic telephone switchboard interfaces. But the investment, their message says, is in exploring strange new worlds and undiscovered sounds.
Schneidersladen, toured by Synth Anatomy, is a clinic and community hub as well as a place to surrender to gear acquisition syndrome. And it retains the same personality and idiosyncracies that mark the larger synth loving scene.
Mapping the Schneider empire is getting tricky these days, but the short version: Schneidersladen in Kreuzberg is the new retail iteration of what was once Schneidersbüro (at Alexanderplatz, the old location)). ALEX4 is a distribution company. Superbooth, while once just an actual booth at the Musikmesse, is now an event series with its own production company.
At Verbos Electronics, Mark – who cut his teeth as a Buchla expert and repairperson – walks through the passion that drives his business in high-end modules. Side note: Mark is also a consummate live techno musician on his own instruments, having fired up these boxes in the likes of Berghain (and, back in the day, the old Ostgut and Tresor). Hearing him play should leave little doubt that these machines are for dancing, not just chin scratching. (You can, of course, attempt doing both at once. Full support.)
Check out the online presence of each:
Photo: Verbos Electronics.