Choose your wardrobe carefully before you shoot, or be skewered by YouTube uploaders. But these producers have some points about the new Maschine, too.

YouTube videos are proliferating and – some of them are pretty strange. Maschine MK3 units are barely reaching artists and reviewers, and there’s an embargo on official press reviews until next week. But that isn’t stopping passionate YouTube users from uploading videos that just run webcam commentary over top of the official videos and promo shots from Native Instruments. (Not every product launch prompts this sort of reaction – it’s clear Maschine is a big deal to beat producers, and that NI has stolen some of that thunder from Akai and the MPC, even with recent standalone hardware competition.)

But, wait a minute… live video commentary over top of a video? This seems to set up some Mystery Science Theater 3000 / Beavis and Butthead commentary potential.

Well, UnQuantized Podcast, via Instagram livestream with SoundOracle and Triza, gets that vibe.

Oddly, the most irreverent commentary may also be one of the best informed – SoundOracle programs sounds for Timbaland and Polow Da Don; Triza is a producer for Chris Brown, Justin Bieber, Rico Love, and Sean Kingston.

So, sure enough, I think they’re spot on with some of their comments. I don’t agree entirely about some of the criticisms of playability (though I’ve had at least a few minutes hands-on with the new hardware, which they haven’t yet). But they have some great points about layout and functionality, design and usability.

And – wait for it. At 1:37, their first comment is exactly right. Maschine MK3’s high-resolution color displays are in fact the same ones found on Maschine Studio. That’s not a bad thing, as those screens are great, and now you get all of that workflow and those displays condensed onto more portable hardware, with audio. (That said, I think if you’ve got a Studio, you should enjoy it – it’s still great hardware, even if I’d definitely choose the MK3 were I buying now.)

Of course, while I should be focused on the hardware and their production chops I’m… now also cracking up about them picking on the product specialist’s shirt. (Mean, but… funny.)

Given I may have some video appearances soon, I’m going to be careful not to look like a green-suited “lumberjack with the hat to match.” Though… heh, I have a sense of humor. Troll away.

Nice to “meet” these guys, though – skip the punters, going to subscribe to this one.

(What would you want in a video? Let us know in comments.)

  • Max

    I don’t care who these people are and what they do for whom.
    So the news is there are no news to tell yet instead we watch random people talking trash?

    • Well, no – they hit on a point actually others missed, that the MK3 displays aren’t just similar to Studio, they’re identical.

      Also, it means for people producing these videos, they now get moment by moment feedback on what people think. That may change how product videos in this industry are produced.

      • Max

        Hm, it took Roland quite some time to make appealing PR videos,
        in the first aria videos they managed to make hardfloor look like senior citizens waiting for the bus to the home for elderly ppl.
        Now they pulled legowelt out of the hat …

        • Max

          Let’s not talk about the guy they had high as bird in the sky talking about the greatness of 909 hhs. lol

      • Hi Peter, that’s not correct.

        The displays in the MK3 may have the same size as the ones found in the Studio, but they have been reworked. They use a third of the power consumption, which was essential to get the MK3 working over USB bus power. And also the viewing angle has been improved.

    • nothingnatural

      *random FUNNY people talking trash. They said everything I was thinking as I watched the original video, from the guy’s outfit to his sample songs to maschine’s features. I really enjoyed it.

  • DJ

    It’s really fun watching it (it gives that otherwise a bit stiff marketing video a nice and funny edge) and the guys raise some interesting points.
    The Gamers have their LetsPlayers, could the audio tech guys now get the trend of watching producers watching and commenting on companies product marketing video?

    Oh and yes, that Peter Pan outfit really adds a nice splash of green to the scenery 😉

    • Heh, yeah, he’s routinely dressing in interesting ways. I always choose difference over boredom. 🙂

      I’ve also had my shirt made fun of online – twice. 😀 Builds character!

  • im 14

    What day is the embargo lifted? Eagerly awaiting reviews. Will there be one here on cdm?

  • Foosnark

    I felt the same. It LOOKS nice, but it doesn’t seem like $600 worth of upgrade. That’s like two Minimoog clones now 😀

    • This isn’t a review. They watched a video. I’ll have a review. 🙂 The box just arrived.

      It’ll clearly be different for someone upgrading from Studio, or MK2, or MIKRO, or MK1… and remember, not everyone already owns Maschine.

  • “So you can go deaf too”. Yeah, actually this is damned funny! And reminiscing about MIDI patch bays. This is far more entertaining than the original promo.