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Watch this futuristic Roland TR-808 ad to celebrate 808 day

Who would have thought in 1980 that the Roland TR-808 Rhythm Composer would change drum machines and dance music forever? If you went out dancing this weekend, you probably heard its distinctive sounds. Well, if you’re the sort of person who cracks a smile every time you check the time and it’s 8:08am, you’re probably already doing something to celebrate the eighth of August, “808 day.” So here’s a video for even more. Clarification: The ad copy in this ad’s voiceover? All totally real. This is actually text Roland used to describe their TR-808 in ads from the era – …

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Sync that 303: One little box does MIDI to DIN sync

Put some actual “computer-controlled” in the 303. The folks at British maker Kenton have a way of churning out little boxes that do things people need. MIDI Thru, check. Connecting those USB gizmos that lack MIDI, check. Plugging MIDI to your modular, roger. So, to that, add a single box that translates MIDI to DIN Sync (sync24) – and back again. DIN Sync, as developed by Roland, is suddenly news again because of a rekindled interest in vintage gear. If you want to synchronize a TR-808 or a TB-303, DIN Sync is what you need. The Kenton D-SYNC isn’t the …

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Celebrate 808 day by building a beat live with Egyptian Lover

Happy 8th of August, everybody – that means it’s 808 day, of course. So, to celebrate, let’s flash back to a 2012 video of Egyptian Lover assembling a beat in his hotel room. The LA rapper/producer was a big part of the early hip hop and electro roots of 808 use. There’s something that still resonates in the beautiful simplicity of this Roland box. I’m struck when I hear it and watch in use that there’s something that seems futuristic – cold, even, but in a Stanley Kubrick 2001 sort of way. Of course, that doesn’t mean you need to …

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‘R is for Roland’ is Coffee Table Pr0n For Synth Lovers

Blah, blah, the influence of the Roland drum machines, their musical/cultural significance… I’ve actually written those words before, so I’ll skip doing it this time. In case the YouTube subtitles aren’t working, let me translate the German from the making-of video below: “We decided to make a giant bit of pr0n for you because these old Roland boxes are so beautiful. Try to keep our finely-printed pages from sticking together.” Actually, the still above looks like something out of Blow-Up< – Antonioni for the studio set?

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808 Site Found: Five Drum Machines Now Live In Your Browser

It’s finally happened. The 808 is now a tab in your browser. And it’s brought friends. Sure, they’re called “hip hop, house, electro, techno, and acoustic” but – you’re not fooling anyone. (Least of all because some of those genres use the other machines.) That’s an acoustic kit, plus the Roland TR-808 and TR-909, Elektron Machinedrum, and Roger Linn’s Linndrum. This isn’t the first time we’ve seen drum machines emulated in a browser. But coding for the rich Web, and browsers in general, have each gotten a lot better, so the experience has improved. And, crucially, this isn’t just a …

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On the Eve of New 808 Film, Techno’s Roots Matter More Than Ever [Videos]

If rock music had the Gibson Les Paul and Fender Stratocaster, hip hop and dance music have the TR-808. And if its sound seems sometimes overly familiar, even that is in some sense a hat-tip (pardon the pun) to its enduring ubiquity. Now, the Roland TR-808 gets its own full-length documentary, told primarily through the eyes of the people who repurposed its idiosyncratic sound to spin new musical genres and start a revolution. The film features extensive input from Arthur Baker, who acts as a centerpiece for the movie. Baker was the producer behind Afrika Bambaataa’s ‘Planet Rock,’ a record …

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Roland Digs Into Original 707, 727 to Expand AIRA

Because it’s packed with digital models rather than analog circuits, Roland’s AIRA TR-8 can be more than just a drum machine. It’s a platform for expansion. And today, as expected, Roland has gone further into their back catalog of genre-shaping drum sounds to expand on its hit TR-8. The 7X7-TR8 Drum Machine Expansion brings TR-707 and TR-727 sounds to the AIRA box and even builds on the 808 and 909 models included so far. The only bad news here is that it’s a paid update. What’s new: 30 original sounds from the TR-707 and TR-727 (by original, that means the …

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Obsessing About Sound and Process: Climb Into Stewart Walker’s Ivory Tour

There’s a Japanese Taishogoto and vintage Lexicon PCM reverb and loads of computer production. But even for us souls tempted by gear lust, it’s the soul of process that has us talking, and talking, and talking – and listening, on repeat – with Stewart Walker. Native Instruments employee by day, prolific producer by night, he was kind enough to give us an extensive window into his world for CDM. In the dizzying flurry of music racing past, Stewart Walker’s “Ivory Tower Broadcast” is one I keep coming back to me. It’s one that somehow I’ve gotten closer to on repeated …

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Watch Elektron and Roland AIRA Sing, Live: Dark, Dubby Techno by Phelios [Video, Listen]

There was a time when “live” or live PA meant “I’ve hauled a bunch of gear to this gig and made a mess of cables and I’m going to improvise live for you.” Now, too often, it means “I’m going to DJ with Ableton Live instead of Traktor or CDJs.” Don’t get me wrong. It’s not so much about a laptop or hardware. But there is a spectrum – a useful spectrum, applicable to different artists at different times. And if you really want “live,” you want an artist who constructs music before your eyes out of building blocks. Electronic …

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Elektron Analog Rytm Gets 808 Samples; How to Transfer Samples

Elektron’s Analog Rytm may have made its name based on its original, internal analog sound sources, but you can now add some additional sounds in the form of 808 samples. That gives you those 808 sounds with the Elektron workflow. The world may not need another set of dry 808 sounds. But fortunately, here the pre-assembled sound samples come from our friend Goldbaby. Instead of another set of vanilla 808 noises (yawn), you get thick, tape-saturated sounds with some added character. I’m finishing a review of the Analog Rytm now, so I’m keen to hear what they sound like inside …

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