From IKEA and Audi, Augmented Reality That's Actually Useful [Metaio]

Billy the bookcase says hello. Augmented reality has sometimes seemed like a solution in search of a problem. But two new apps suggest some degree of utility. And as Google struggles to convince people they want Google Glass, smartphones and tablets are proving just fine for occasionally overlaying visual information on an image. At top, IKEA cleverly shows what their furniture will look like in your house. The idea itself isn’t so new – various software solutions have over the years attempted to help you plan home decor. But the visual feedback here, apart from being playful, could actually help …

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From IKEA and Audi, Augmented Reality That’s Actually Useful [Metaio]

Billy the bookcase says hello. Augmented reality has sometimes seemed like a solution in search of a problem. But two new apps suggest some degree of utility. And as Google struggles to convince people they want Google Glass, smartphones and tablets are proving just fine for occasionally overlaying visual information on an image. At top, IKEA cleverly shows what their furniture will look like in your house. The idea itself isn’t so new – various software solutions have over the years attempted to help you plan home decor. But the visual feedback here, apart from being playful, could actually help …

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Designing the Sound of a Real Car: An Audi, from Silence to Noise [Video]

Hear the idea of creating a car sound, and you might imagine a sound designer working on a video game or film. Imagining that person producing a sound for an actual car could sound like a joke. But as today’s vehicles go silent – whisper-quiet electric cars to human-powered bicycles – the problem of imagining noises for them to make becomes deadly serious. Our brains are wired to respond quickly to sound, so when cars suddenly don’t make any noise, alerting us to their presence is a serious issue. Audi’s engineers are working on that problem in the video here …

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