From IKEA and Audi, Augmented Reality That’s Actually Useful [Metaio]

Billy the bookcase says hello. Augmented reality has sometimes seemed like a solution in search of a problem. But two new apps suggest some degree of utility. And as Google struggles to convince people they want Google Glass, smartphones and tablets are proving just fine for occasionally overlaying visual information on an image. At top, […]

From IKEA and Audi, Augmented Reality That's Actually Useful [Metaio]

Billy the bookcase says hello. Augmented reality has sometimes seemed like a solution in search of a problem. But two new apps suggest some degree of utility. And as Google struggles to convince people they want Google Glass, smartphones and tablets are proving just fine for occasionally overlaying visual information on an image. At top, […]

Peter Kirn - August 12, 2013

Designing the Sound of a Real Car: An Audi, from Silence to Noise [Video]

Hear the idea of creating a car sound, and you might imagine a sound designer working on a video game or film. Imagining that person producing a sound for an actual car could sound like a joke. But as today’s vehicles go silent – whisper-quiet electric cars to human-powered bicycles – the problem of imagining […]

Peter Kirn - April 11, 2012

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