Here are some of the best synth ads of all time

Okay, so while we wait for word to spread that the 808 ad we featured today came from 2016 London and not 1980 Japan, here are some real – and really genius – vintage synth ads. (Some of them no doubt inspired that London agency.) And thank you, YouTube, because these all warm our heart.

Think Stormtroopers more than Diane Keaton when you hear her name. And don't expect her to give up any rebel secrets, really. Photo of the artist, courtesy the artist.

You Should Listen to Fuzzy Cut-up Goodness, Heavy Techno from Annie Hall [Detroit Underground]

Annie Hall – Random Paraphilia EP PROMO from annie hall on Vimeo. Spanish-born, Windsor-based producer/DJ Annie Hall is always something special, a gift to techno and experimental music. Pushing her digital sound to the edge, she can sharpen her sound to glitch, fuzz, but always with a sense of warmth and intimacy. It’s cut tightly, but manages to tread techno-electro paths in its asymmetrical grooves. There’s never an absence of forward motion: like one of those crazy new robotic insects, all the complex kinetic action somehow makes it sprint. And then, as she does this summer, she can head straight …


Moogerfooger Cluster Flux: Flanger + Chorus + Vibrato + LFO; Pricing and Availability Details

Moog Music has made official the launch of the Moogerfooger MF-108M Cluster Flux. Leaked specs went out yesterday. I was editing a book; hopefully you were doing something less work-like, such as sipping beers aside the beach with your iPhones completely powered down and stowed. But now that it’s official, we know full specifications on the hardware (below), and pricing and availability. The Cluster Flux will list for US$599; expect lower prices street. You’ll be able to get it third quarter of this year. Why is the Cluster Flux worth leaking? Moog already has a lovely line of analog Moogerfooger …


Ready-to-Play, Tuned Beer Bottles, and Other Design Experiments with Sound

From label to physical shape to the boxes they come in, these beer bottles have been reimagined for musical aims. Cheers! All images courtesy the artist, Matt Braun. What if blowing tunes on beer bottles was raised to the level of musical science? Through even the mundane medium of packaging, design can transform the everyday. DJ and designer Matt Braun of Philadelphia, collaborating with Chris Mufalli, use labels to tune the level of beer remaining in the bottle for musical results. Pitches are printed on the labels, allowing you to exactly match the liquid inside to a pitch you want, …


Tangible Interfaces: Beat Sequencing with Beer Bottle Caps

Digital technology has made music oddly invisible, virtualized somewhere inside a screen – but it also allows music to be mapped more literally to the physical world than ever before. Some of these experiments may even be silly, but they suggest a lot of possibilities. From Poland, BeatMachine is a project that sequences beats in a step sequencer using discarded beer bottle caps. Would-be Internet haters, I suggest you count the number of beer bottle caps on the table, and start drinking that number while watching. I guarantee eventually it’ll seem like a brilliant idea. Make sure you keep watching …


Ableton Live Beer; Music Tech Beverage Nominees

Ben Rogerson and the blokes at Future Publishing / in the UK got a nice piece of swag: a Pilsner, to be specific. Thank UK distributor Focusrite for this one (which I assume means the brew has not yet graced Ableton’s office here in NYC.) They did miss the obvious opportunity to offer an Ableton Live Lite. Or perhaps a liqueur called Ableton Evil (that t-shirt remaining the best Ableton swag ever). “Lively up yourself” I guess appeals to UK audiences. I would have called it Live Lager. That got me thinking – what other music technology beverages can …