In a World of Sonic Toys, Sound Design Craft Comes Alive: Simon Pyke Short Film

As pundits lament the loss of the album or conventional musical roles, it might be easy to miss a barely-hidden revolution in the craft of sound. Pieced together from the simplest of found acoustic instruments and strange electrified sonic organisms, fashioned with the most sophisticated of digital tools and computer music production machines, artists open an ocean of new musical and sonic discovery. The new venues and patrons proliferate, ranging from interactive installations to so-called “sonic branding,” sound design for games and motion spots and television, and yes, somewhere in there, even produce an album now and then. Just ask …

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Generative Human Imagery: From a Branding Project to an Elegant, Custom Tool

What began as a simple branding project for a pharmaceutical company evolved into beautiful, generative imagery, produced by a custom tool. Built with Processing (and the controlP5 library), the Actelion Imagery Wizard takes parameterized drawing to explode and reintegrate particle-driven illustrations of DNA, and faces, in what the designers call, neatly, “digital molecules.” The project is the work of onformative, a design house uniquely dedicated to generative graphics. Source: onformative. Here’s what they say about the project (see also, from them, more documentation included here):

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Unlogo Uses Computer Vision to Erase Logos from Your World

Unlogo Intro from Jeff Crouse on Vimeo. As the Internets work themselves into a kerfuffle over Gap’s laughably bad logo redesign, here’s a different tack: eliminate logos from your world. Developed by Jeff Crouse, Unlogo is an entirely open-source project that draws on Intel’s incredible computer vision library, OpenCV, to train computers to see logos. It then replaces logos with other images, censoring the branding in your world. kickstarter.com/​projects/​816924031/​unlogo-the-corporate-identity-media-filter jeffcrouse.info/​projects/​unlogo/​ unlogo.org/​ code.google.com/​p/​unlogo/​ groups.google.com/​group/​unlogo Aside from giving users digital control over the presence of branding in their environment, the project is an interesting study in brand recognition, imbuing the computer with …

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Digidesign Name is Gone, But Avid Reassures Customers in Open Letter

Avid users of the future? From the Vancouver Film School Sound Design for Visual Media program (CC-BY). A big motivation behind the push to unify its brands, says Avid, is that a new generation of independent producers is blurring the lines between video and audio work. Get used to saying “Avid Pro Tools.” Avid is retiring the “Digidesign” moniker this month as it works to unify its product lines in music production, music notation, and video production. I spoke on the phone yesterday with Mark Williams and Adam Castillo of Avid’s Communications team to talk about their plans. Today, they …

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The New Avid: M-Audio, Sibelius, Digidesign Subsumed into Avid Branding?

Avid, the parent company of music product makers Digidesign, M-Audio, and Sibelius, has decided to assert the brand of its mothership more aggressively. As near as I can tell, that means you won’t see the M-Audio, Digidesign, or Sibelius brand names any more – along with video maker Pinnacle. You’ll see, presumably, Avid Pro Tools? (Right now, you see the Digi site with an Avid banner across the top that says “Digidesign is Avid.” But that was true before, so I don’t really know what this exactly means.) Avid has also unveiled a new logo made, cleverly, to look like …

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