SoundCloud’s CEO published a post saying SoundCloud is here to stay and uploads are safe. But it isn’t just SoundCloud’s business that’s troubled.
There seems to be an extraordinary amount of resentment, in my social media feed, at least, directed at SoundCloud. That may be because the service as originally launched was aimed mainly at small-scale file sharing, and bears little resemblance to the much larger, more public-facing service that evolved after round upon round of investment. Or […]
There’s a famous line in business by Tom Peters, in his book The Circle of Innovation: “you can’t shrink your way to greatness.” But shrinking is exactly what SoundCloud now has to do, with its survival – let alone any ongoing greatness – at stake. As founder Alex Ljung puts it in a blog post […]
SoundCloud’s ambitious goals for being the place where people share and discover music has always left it with a challenge. On one hand, it has to keep encouraging you to upload music – your tunes, your remixes, your DJ sets. It can’t just be a site for major label content, because then it loses to […]
Perhaps the most unexpected product news this month is Roland’s unveiling of RolandCloud. It’s a subscription service from the hardware maker, the biggest component of which is providing access to a range of software plug-ins. Roland, while one of biggest names ever in hardware and synthesizers, is still a relative newcomer to software. But their […]
Somewhere – tonight, even – some unknown producer is going to make some brilliant new track using software. (Seriously, this is the world we live in.) And when they do, odds are they might well turn to a popular synth like breakout-hit Serum. The problem is this: someone getting started in producing is probably unwilling […]
Not all independent music gear makers last. And so we’ve learned this week that Rane, the Seattle area-based company founded way back in 1981, will see new ownership with a buyout by giant inMusic (of Numark, M-Audio, Akai, and related). That means, if nothing else, a transformed landscape for DJ mixers. At one end, you’ve […]
There’s a simple antidote to the endless circular “pop music was better in the old days” debate: actually listen to the songs. A new interactive tool lets you do just that. But warning: it may not be as pleasurable to turn back time as you think.
The media landscape is changing, from Apple moving to streaming and adding content on Apple Music and Apple TV, to SoundCloud adding paid subscriptions and signing deals with majors. Meanwhile, the biggest player in dance music, Beatport, is about to be untethered from the EDM conglomerate that bought it.
SoundCloud has become a popular punching bag for the music press. The formula runs something like this: choose a screaming headline predicting the company’s doom, run some out-of-context business numbers and some negative quotes by an unnamed source, then (presumably) rake in clicks.