Apple’s One-Click Link to Remove Unwanted U2 from iTunes Marks a Textbook Marketing Fail

Execution is everything. Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well. Apple giving away U2’s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” rather than Abbey Road. Two, because the album simply appeared in purchased music – and because iTunes (cleverly enough) displays what you’ve purchased from iCloud – it showed up in people’s collections when it didn’t belong. So, we’ve learned something. This doesn’t work. And as …

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playlistcreation

Meet Those SoundCloud Premier Partners, Advertisers – And Look Back 5 Years Ago

SoundCloud’s On SoundCloud program, which includes the ability to add optional advertising to your content as a revenue source, is initially available only to Premier partners. Premier is a new, invite-only membership level that has extra features the rest of the community doesn’t get – though, as with advertising, SoundCloud says most of those features will eventually be available to all paid users. But just who are those Premier partners getting the list? SoundCloud sent over the complete launch list to CDM so we can all have a look. It includes some big names (Sony, BMG), but also artists, comedy …

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SoundCloud Explains Their New Plans to Us – And How Ads Will Work

Money at SoundCloud has in the past flowed in one direction: you, the uploader, pay for premium plans, and SoundCloud gets the cash. Now, for the first time, money is going the other way – from the service to artists and labels. In the process, that means one significant change: SoundCloud listeners will begin to hear ads. It’s been interesting to watch the reaction – from people losing their minds over ads appearing on the service to more measured responses and genuine interest in the service “growing up” and adding income to become sustainable. This of course collides with worries …

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The Terrible, Horrible, No Good, Very Bad Google Music Contract?

Google isn’t just being a little bad in their contract negotiations with indie labels. In a leak to Digital Music News, it proves to be the worst contract I or anyone I’ve talked to has ever seen, for anything music-related. It puts the “boiler” in boilerplate. F*&K It: Here’s the Entire YouTube Contract for Indies… If this leaked contract is what Google still stands by, and current analysis in the music press is correct, the deal is deeply unsettling. It blurs the lines between free and premium services by placing them all under a single contract. YouTube and its Spotify …

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Google Now On The Record With Anti-Indie Negotiating Tactics

As Beats, Spotify, and others earn praise from indies, Google is looking like music’s biggest new villain. According to independent labels, Google is ignoring their collective negotiating groups, offering poor terms in comparison to what they offer majors, and then threatening to block artists and labels from YouTube if they don’t accept those disadvantaged license deals on the company’s new service. And a Google executive today all but publicly confirmed the threats to the press. You might expect that Google would want to burnish its image in light of an upcoming paid streaming service (think Google clone of Spotify, possibly), …

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In the Age of Beats and Spotify, Winners – and Opportunities

There is an accelerating transformation of music listening; that much is clear. And if you change the way people listen, you will change the way people produce. So who and what wins in this brave new world? Let’s consider. The month of May brought still more signs of tectonic shifts, with Apple buying Beats and Spotify showing no signs of slowing. The Apple acquisition of Beats can’t really be measured in dollars, because Apple has so much cash on-hand. (US$150 billion – and expect that dry powder to start getting loaded into cannons.) At least unlike Facebook or Google, Apple …

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automix

Streaming DJ, Now a Thing: djay for iPad Adds Spotify, Automix, Could Turn Music Upside Down

Remember downloads? Remember CDs? Remember vinyl? Add to that – streams. Because Algoriddim adding Spotify to djay is earth-shaking. Sure, Pacemaker did this in February. But that app was thin on some critical features DJs need, and the Spotify integration was lackluster. This is different. djay is a mature, full-featured DJ app – maybe not a known name like Traktor or Serato, but widely popular and brimming with features, plus a UI that casual DJs find easy to use. It’s also one of two mobile apps (Traktor for iPad being the other) that people seem to actually DJ with. So …

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Deep in Debt, Big Retailer Guitar Center May Be Acquired

While the biggest US name in pro audio made headlines last week with uncertain financial news, so, too, did the biggest US name in music retail. Yes, we were so caught up watching Avid, makers of Pro Tools, Sibelius, and Media Composer, as they were dropped from NASDAQ and delayed earnings reports once again, we missed the latest on Guitar Center. The big box music giant may not be able to keep up with its debt. The Wall Street Journal [paywall] reports that the retailer’s largest creditor is in “advanced talks” with owner Bain Capital to take over the company. …

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Avid Delays Financial Reporting, But Promises Brighter Future, Including Pro Tools and Sibelius

Avid, makers of Pro Tools, Media Composer, Sibelius, and other products was on Tuesday suspended from being traded on the NASDAQ stock exchange because of a failure to issue timely financial statements. And the company by the admission of its own chief executive faces a changing industry. However, our earlier report included inaccurate information from financial analysis site The Street. Their report included outdated financial data. Our reporting was not correct; we have since spoken to Avid. The Street reporting (and thus ours, in building a report on it) was inaccurate and misleading in that financial data for Avid actually …

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Avid, Maker of Pro Tools, Now Delisted from NASDAQ

We have an updated, more complete and accurate story on the issue, including commentary from Avid. Read the full feature In it, we look at the NASDAQ delisting, some ongoing concerns (SEC, DOJ, and a shareholder suit remain issues), but also Avid’s strategy and the response from the company on how they intend to move forward. Restructuring efforts at Avid maker Pro Tools are far from returning faith in the company by the stock market. Financial site The Street reports today on the state of the company’s stock. Most troubling, yesterday Avid received a letter from NASDAQ delisting the company …

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