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Apple announces that they’re not ready to announce new pro hardware

Apple today summoned a handful of tech reporters to a product lab, essentially to announce that … they were between announcements. Apple’s unusual PR experiment today was to mix mea culpa and product teaser, in a drawn out explanation of why their hardware wasn’t shipping. The result of this messaging technique: journalists in the room for the briefing dutifully recorded the agonizing details of how Apple sees its “pro” user base and how it prioritizes desktop functionality: The Mac Pro is getting a major do-over [Mashable] Apple pushes the reset button on the Mac Pro [TechCrunch] The Mac Pro Lives …

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Photo credit: Aldo Paredes.

The Black Madonna, shesaid.so talk role models, co-conspirators

Kentucky-born artist The Black Madonna this month joined Romanian Andreea Magdalina, founder of all-female network shesaidso.so for GROOVE. The message is as simple as taking women seriously – and what can be done to change things when it doesn’t happen. It’s worth sharing that conversation – and please, listen to its entirety – for a couple of reasons. First, I think we’re obligated to keep sharing this conversation and ones like it so long as it keeps prompting negative and defensive reactions, primarily from men. (Comment threads on social media are not at the moment the most flattering representation of …

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Erasure playing live onstage on the Mac.  (CC-BY-SA) Andrew Hurley.

Apple’s relationship with pro music needs some mending

What happens when a key relationship in music technology turns a bit sour? There’s no mistaking the music world’s preference for Apple products. But there are some specific causes for concern in the way Apple is handling its desktop operating system and its relationship with pro musicians. First, let me be clear. I’ve covered Apple and music for a long time. I’ve met some of the people handling these products; some of them I’ve known fairly well in a professional capacity. I have tremendous respect for the company, its products, and its management. I’ve been a regular contributor to Macworld …

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The real Apple news is that macOS audio should get fixed this month

While everyone is freaking out about headphone jacks on phones, the news this week musicians should really care about is that a badly needed OS update is on its away. Apple quietly set Tuesday, the 20th of September as the release date for the next major Mac revision – macOS Sierra (10.12). (It’s no longer called “OS X,” so as with Hillary Clinton and techno and Crystal Pepsi in stores, it’s the 90s all over again.)

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Virginia’s Fierce For The Night brings the heart house needs

Caught in the shadow of lost idols and shaken faith, pop is wanting some new soul. Now, Ostgut Ton might be the last place you’d expect to look for one of 2016’s great songwriting fixes. (“Singing along” and “Berghain” tend not to be uttered together.) And yet, here we are. Virginia, the Panorama Bar resident, as a new record. And it’s an utter triumph.

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Minimoog controller reminds us hardware, software go hand in hand

What’s an ‘app’? For years, it was an uphill battle just getting people to recognize the ability of computers to generate sounds. When Native Instruments was founded in Berlin in 1996, their name was a clue to where they imagined the future going. Propellerhead’s release of ReBirth in 1997 began a concerted effort by the Stockholm-based company to campaign for in-the-box emulations of gear – and their partner Steinberg would shortly thereafter push ReWire and its own VST. Now, it’s not so much the app as the map – the physical control given to software. Whatever analog versus digital debates …

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Photo (CC-BY) Gastón Gaiduk.

Behringer Just Bought TC, TC Helicon, Tannoy

The music and sound industry is increasingly about big-league consolidation. InMusic – the company behind Akai and M-Audio – is growing. Long-standing Japanese titan Yamaha has snapped up Line6. Gibson now includes everything from Tascam to the website Harmony Central to consumer gear branded Philips. (And yes, throw out whatever you think you know about Gibson from the 90s – this has nothing to do with that.) Now, count the giant MUSIC Group – the parent of Behringer, with Uli Behringer as its chief – among the big sharks on the acquisition market. MUSIC Group announced today it has acquired …

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Subscribe, Click, Collaborate: The New Ways to Buy Music Creation Software

It’s been a long time coming, but the month of January has brought more new ways to pay for music creation software than we’ve seen in a few years. When you want to share a playlist with a friend, you can count on giving them full-length tracks with Spotify. (Sorry, Taylor Swift fans, but everyone else.) If you’re on a tight deadline to finish a video edit, you can pay a small monthly fee to use Adobe Premiere – and send it to the film composer knowing they can do the same, rather than having to buy it outright for …

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Apple is Still Going Pro, from Hardware to Pro App Updates [Editorial]

There’s an oft-repeated conventional wisdom about Apple that I think is just plain wrong, and it goes something like this: The success of the iPhone and iPad means that Apple is now a consumer company, and doesn’t care about pros. Now, let’s parse the above statement and say Apple sometimes makes decisions pro audiences don’t like. Well, that’s certainly true; it just happened to be true prior to the success of iOS. It’s time to face this question again, partly because of the widely-noticed demise of Apple’s Aperture for pro photography workflows, but also because of significant and under-appreciated updates …

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One hole that should stick around. Photo (CC-BY-SA) William Hook.

No, Apple Should Not Eliminate the Headphone Jack

Is Apple coming for your headphone jack? It’s a question I’d seen bouncing about publicly. Now, Macworld’s Marco Tabini goes as far as suggesting that the end of the analog headphone jack is a likelihood, and even “might be a positive change.” Hit the road, jack: Why Apple may say goodbye to the headphone plug [Macworld.com] See also Forbes’ Gordon Kelly, though that story isn’t as balanced as Tabini’s, and gets muddled on the subject of “digital” outputs and “exceedingly high lossless” output – whatever that means. The difference in output is 48KHz instead of 44.1KHz, which amounts to very …

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