Avid Sells Off Consumer Side; Numark – Avid – Akai – M-Audio Becomes New Giant

M-audio, b-bye. A-kai, hell-o. Photo (CC-BY) Ludovico Sinz. Avid today announced sweeping changes in a changing market. Having gradually accumulated more businesses, the company now is selling many of them off, keeping its flagship video tool and Pro Tools audio products. Gone are the consumer/entry-level divisions – consumer-level Avid and Pinnacle on the video side and M-Audio on the audio side. Instead, Avid says it will be “more focused and agile” and will focus on the pro side of their business. The key here: most of Avid’s revenue is pro revenue. Combined, the divisions Avid is dumping pulled in just …