Fender want to teach you to play the guitar using video

Fender don’t just want to sell you a guitar. They want to learn to play it, too, with an online subscription series for Web and iOS.

The 1955 Fender Tweed amp now lives in software

The art of modeling at a handful of the best software shops continues to progress. And so it is that Universal Audio say they’ve simulated every tiny detail, “from speaker paper and heat dissipation, to filter caps and transformers,” of one of the world’s best-known amplifiers – the Fender Tweed. It’s the cranked sound of […]

Peter Kirn - May 4, 2016

Fender are teaming up with Universal Audio; More UAD USB too

It’s no longer an either/or proposition: physical, digital, choose both. It’s now a natural for something like a guitar brand to expand both in the physical and virtual realms, and for the name to matter in both. So in the same week we saw synth legend Dave Smith connected with DJ brand Pioneer, Universal Audio […]

Peter Kirn - April 7, 2016

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