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Surprise, Final Cut Pro could be the MacBook’s killer feature

Here’s an unexpected twist in the plot: Final Cut Pro, the product that perhaps more than any other earned ire from users for not being “pro,” might be the thing that sells you on the Mac. Why? Final Cut Pro is really, really fast. After all, paper specs don’t matter. It’s really world performance in the software you use that counts. And there, Final Cut Pro is a bit of a champ. Indie tech reporter / filmmaker Jonathan Morrison has a snappy review that gets to the point. Now, first, you’ll read a lot of reviews complaining the MacBook Pro …

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Apple is Still Going Pro, from Hardware to Pro App Updates [Editorial]

There’s an oft-repeated conventional wisdom about Apple that I think is just plain wrong, and it goes something like this: The success of the iPhone and iPad means that Apple is now a consumer company, and doesn’t care about pros. Now, let’s parse the above statement and say Apple sometimes makes decisions pro audiences don’t like. Well, that’s certainly true; it just happened to be true prior to the success of iOS. It’s time to face this question again, partly because of the widely-noticed demise of Apple’s Aperture for pro photography workflows, but also because of significant and under-appreciated updates …

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Apple's Final Cut Pro X 10.1 Update is Huge News, From 4K Wonders to Fewer Headaches

All of Apple’s pro apps get updates this week. Compressor adds GPU optimizations; Motion does hardware H.264 encoding and adds 4K export. But Final Cut Pro X 10.1 is the big news. It’s finally the payoff of the painful transition to the X generation. At the same time, combined with a steady parade of updates Apple has delivered since FCP X’s launch, 10.1 relieves a lot of the pain of migrating to X. Because the news of 10.1 coincides with the Mac Pro, you’ve probably already heard about 4K video monitoring with Thunderbolt 2, or the playback and rendering optimizations …

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Apple’s Final Cut Pro X 10.1 Update is Huge News, From 4K Wonders to Fewer Headaches

All of Apple’s pro apps get updates this week. Compressor adds GPU optimizations; Motion does hardware H.264 encoding and adds 4K export. But Final Cut Pro X 10.1 is the big news. It’s finally the payoff of the painful transition to the X generation. At the same time, combined with a steady parade of updates Apple has delivered since FCP X’s launch, 10.1 relieves a lot of the pain of migrating to X. Because the news of 10.1 coincides with the Mac Pro, you’ve probably already heard about 4K video monitoring with Thunderbolt 2, or the playback and rendering optimizations …

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Timecode Sync, Without Clapperboards, in a Clever iPad Hack

Clapperboards, clumsy hand claps, footage with screwed-up timecode and so on… wouldn’t it be nice to sync video directly without a clapboard, dropping timecode right into the timeline? Deepvisual sends this quick video showing off this clever technique. (Here, it’s Final Cut Pro 7, but FCP X and other video editors will work, too – no problem.) The key ingredient is an iPad app with magical clocking capabilities (worth checking this developer’s whole range, in fact): Clockit Timecode App [English/Deutsch] Applause may be the appropriate clapping at this point. Anyone tried this or other techniques? Let us know in comments.

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Final Cut Pro X 10.0.3 Adds Missing Multicamera, Sync, File Management and Migration Features

To skip to the punchline: Final Cut Pro X appears to at last do multi-camera editing, and do it right, as seen in the video posted by our friend Nilay at The Verge. To anyone who read deep conspiracy theories into the release of Final Cut Pro X, perhaps it’s time for a gentle reminder. When building massive, complex tools, sometimes developers get it wrong – even if they happen to be Apple. Final Cut Pro was desperately in need of a rebuild, constructed as it was on deprecated, 32-bit-only libraries. That rebuild, charitably, didn’t go as smoothly as some …

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Between iMovie and Pro Apps, Premiere Elements 10 as Budget Buy: Macworld Review

Click “Timeline” instead of “Sceneline,” and Premiere Elements 10 becomes a more conventional editor. Macworld has published the review I wrote of Premiere Elements 10. Windows users for some time have enjoyed budget-priced video editors from Sony and Adobe; the Mac user base has had only Final Cut Express. Then, Adobe brought their Premiere Elements to the Mac, complete with native AVCHD editing – something Apple’s editors lacked (at the time requiring time-consuming transcoding). Now, Apple has ditched Final Cut Express – Final Cut Pro X is its only option. If you weren’t sold on FCPX, or if you don’t …

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Amidst Final Cut Controversy, New Apple Motion is a $50 Gem; Macworld Review

It’s been caught in the shadow of (perhaps well-deserved) controversy over Final Cut Pro X, but Apple’s Motion is worth a look, whether or not you’re even a Final Cut user. (Final Cut Pro X is not required in order to buy Motion.) At $50, Motion gives you a range of dynamic animation behaviors, real-time image processing filters, three-dimensional transforms and lighting, and ace chroma key features. In fact, for readers of this site working on live visual gigs, it’s even more ideal, perfect for dropping in assets and quickly whipping up eye candy – all the more so with …

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Final Cut Pro X: Macworld Review, Information and Resources, Free Tutorials

Courtesy of Apple. A mind-boggling number of words have been spilled around Apple’s Final Cut Pro X release. I won’t add to that editorializing here, but I will point to some information that I think can help you make sense of the new software, some of its promise, and some of the issues that are keeping editors from upgrading, at least for now. Final Cut Pro X is effectively a new application, written from scratch. It does offer some significant improvements over its predecessor. There’s an open-ended, more flexible timeline, powerful automatic media handling features, and ground-up support for more …

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Boing Boing, Web Video Makers Preview New Final Cut Studio

Our friend Xeni Jardin at Boing Boing has had a sit-down with the folks from Apple to talk about the new Final Cut Studio, along with other videobloggers and Web producers. Yep, Apple is happily aware that video production isn’t only limited to big production houses. Xeni has a nice overview of the highlights to which she’s looking forward in Final Cut Studio. I still have some remaining questions, but I have to live with Logic Studio first! One giant box o’ Apple software (okay, slightly smaller box, anyway) at a time. The key features mirror some of the features …

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