Here’s an unexpected twist in the plot: Final Cut Pro, the product that perhaps more than any other earned ire from users for not being “pro,” might be the thing that sells you on the Mac. Why? Final Cut Pro is really, really fast. After all, paper specs don’t matter. It’s really world performance in […]Read more
There’s an oft-repeated conventional wisdom about Apple that I think is just plain wrong, and it goes something like this: The success of the iPhone and iPad means that Apple is now a consumer company, and doesn’t care about pros. Now, let’s parse the above statement and say Apple sometimes makes decisions pro audiences don’t […]
All of Apple’s pro apps get updates this week. Compressor adds GPU optimizations; Motion does hardware H.264 encoding and adds 4K export. But Final Cut Pro X 10.1 is the big news. It’s finally the payoff of the painful transition to the X generation. At the same time, combined with a steady parade of updates […]
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