Apple is Still Going Pro, from Hardware to Pro App Updates [Editorial]

There’s an oft-repeated conventional wisdom about Apple that I think is just plain wrong, and it goes something like this: The success of the iPhone and iPad means that Apple is now a consumer company, and doesn’t care about pros. Now, let’s parse the above statement and say Apple sometimes makes decisions pro audiences don’t like. Well, that’s certainly true; it just happened to be true prior to the success of iOS. It’s time to face this question again, partly because of the widely-noticed demise of Apple’s Aperture for pro photography workflows, but also because of significant and under-appreciated updates …

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Timecode Sync, Without Clapperboards, in a Clever iPad Hack

Clapperboards, clumsy hand claps, footage with screwed-up timecode and so on… wouldn’t it be nice to sync video directly without a clapboard, dropping timecode right into the timeline? Deepvisual sends this quick video showing off this clever technique. (Here, it’s Final Cut Pro 7, but FCP X and other video editors will work, too – no problem.) The key ingredient is an iPad app with magical clocking capabilities (worth checking this developer’s whole range, in fact): Clockit Timecode App [English/Deutsch] Applause may be the appropriate clapping at this point. Anyone tried this or other techniques? Let us know in comments.

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Final Cut Pro X 10.0.3 Adds Missing Multicamera, Sync, File Management and Migration Features

To skip to the punchline: Final Cut Pro X appears to at last do multi-camera editing, and do it right, as seen in the video posted by our friend Nilay at The Verge. To anyone who read deep conspiracy theories into the release of Final Cut Pro X, perhaps it’s time for a gentle reminder. When building massive, complex tools, sometimes developers get it wrong – even if they happen to be Apple. Final Cut Pro was desperately in need of a rebuild, constructed as it was on deprecated, 32-bit-only libraries. That rebuild, charitably, didn’t go as smoothly as some …

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French Rock Band Makes Steve Jobs Tribute From His Words

People still find heroes – imperfect as they may be, people who provide inspiration. I’ve been talking a lot this year about the impact of Max Mathews; more on that soon. But in the aftermath of Steve Jobs’ death, it’s touching to see some of the reactions. French Rock band Bravery in Battle write CDM to share their music video homage to the Apple leader. They’ve gotten quite a lot of attention in French, as well (French-language links): «Ayez faim, soyez fous»… les bonnes paroles de Steve jobs mises en musique [Liberation] Un bel hommage à Steve Jobs en musique …

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Between iMovie and Pro Apps, Premiere Elements 10 as Budget Buy: Macworld Review

Click “Timeline” instead of “Sceneline,” and Premiere Elements 10 becomes a more conventional editor. Macworld has published the review I wrote of Premiere Elements 10. Windows users for some time have enjoyed budget-priced video editors from Sony and Adobe; the Mac user base has had only Final Cut Express. Then, Adobe brought their Premiere Elements to the Mac, complete with native AVCHD editing – something Apple’s editors lacked (at the time requiring time-consuming transcoding). Now, Apple has ditched Final Cut Express – Final Cut Pro X is its only option. If you weren’t sold on FCPX, or if you don’t …

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Compressor, Another Apple App Worth Buying at $50, Even Without Final Cut

Let’s be completely clear: pop over to the Mac App Store right now, and in addition to grabbing Final Cut Pro X for $300, you can pick up, a la carte, either Motion or Compressor. Whereas for a time Apple required the purchase of Final Cut Studio to get the companion apps, you can now buy Motion on its own or Compressor on its own without any copy of Final Cut whatsoever – let alone the new-fangled Final Cut Pro X. As I said, $50 for Motion makes it a no-brainer for anyone doing visual work on the Mac, even …

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Final Cut Pro X: Macworld Review, Information and Resources, Free Tutorials

Courtesy of Apple. A mind-boggling number of words have been spilled around Apple’s Final Cut Pro X release. I won’t add to that editorializing here, but I will point to some information that I think can help you make sense of the new software, some of its promise, and some of the issues that are keeping editors from upgrading, at least for now. Final Cut Pro X is effectively a new application, written from scratch. It does offer some significant improvements over its predecessor. There’s an open-ended, more flexible timeline, powerful automatic media handling features, and ground-up support for more …

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Boing Boing, Web Video Makers Preview New Final Cut Studio

Our friend Xeni Jardin at Boing Boing has had a sit-down with the folks from Apple to talk about the new Final Cut Studio, along with other videobloggers and Web producers. Yep, Apple is happily aware that video production isn’t only limited to big production houses. Xeni has a nice overview of the highlights to which she’s looking forward in Final Cut Studio. I still have some remaining questions, but I have to live with Logic Studio first! One giant box o’ Apple software (okay, slightly smaller box, anyway) at a time. The key features mirror some of the features …

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Highlights: What’s New in Final Cut Studio?

Motion, a bicycle for the mind. Or a tool for making faux 3D bicycles, at least. Image Courtesy of Apple. Apple announced updates for both its pro suites today – Final Cut on the video side and Logic Studio on the audio side. And in short, we have lots and lots and lots of small updates. Of course, for loyal users, those are often the best kind. Here’s a quick overview, with more detail to come. Final Cut Pro itself first – here are some of the features that caught my eye: All About ProRes: Final Cut appears to be …

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Highlights: What's New in Final Cut Studio?

Motion, a bicycle for the mind. Or a tool for making faux 3D bicycles, at least. Image Courtesy of Apple. Apple announced updates for both its pro suites today – Final Cut on the video side and Logic Studio on the audio side. And in short, we have lots and lots and lots of small updates. Of course, for loyal users, those are often the best kind. Here’s a quick overview, with more detail to come. Final Cut Pro itself first – here are some of the features that caught my eye: All About ProRes: Final Cut appears to be …

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