Apple today summoned a handful of tech reporters to a product lab, essentially to announce that … they were between announcements. Apple’s unusual PR experiment today was to mix mea culpa and product teaser, in a drawn out explanation of why their hardware wasn’t shipping. The result of this messaging technique: journalists in the room […]Read more
If you’re a music maker, a DJ, or anyone working with creative audio and video, you care about connectivity so you can do your job – rightfully so. So, if that has you freaked out by the strange “all-new MacBook,” let me the first person to tell you: relax. You don’t want it, but you […]
With all the horsepower computers are now packing, you might be surprised at the idea of adding on dedicated hardware for sound processing. Or, you can look at it another way: with computers more powerful than ever, with digital processing sounding more convincing both as emulation of traditional gear and in imagining never-before-possible sounds, the […]
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