Here’s What Apple Music Looks Like to Artists

Apple Music, the company’s streaming / social / radio service, rolls out today. So you’ll see plenty of people talking about how it looks to listeners. But how does it look to artists? If you followed my previous advice about signing up for “Music for Artists” via Apple Connect, you may already be having a look. But here’s the big-picture overview. Connect – Where? Connect involves a few ingredients: 1. A Web-administered identity, connected to your iTunes account 2. A (read-only) presence with content in iTunes on desktop 3. The ability to both read and add content from the Apple …


You Can’t Game Spotify, But You Can Up Your Dating Game

As the transformation of music heats up, the discussions are heating up, too. Case in point: yesterday’s report on Eternify certainly earned some angry responses. I was of the opinion that Eternify was a decent gimmick – a way of showing just how small fees from streamed music are. Imagine if the music you bought only got a fraction of a cent to the artist each time you played it. I don’t think there’s practically an album in my collection I’ve listened to enough times that streaming fees would add up to purchase fees. Now, does that mean that Spotify …


Eternify is the Best Response Yet to Streaming Conundrum

What initially seemed to be a conversation about streaming revenues for artists more or less this week became a conversation … about Taylor Swift. But it’s the debate behind Apple Music that is somewhat puzzling. Taylor Swift wasn’t the only one focusing concerns on Apple Music’s quarterly free trial. Labels were fixated on the same worry. The reason this is odd is that it ignores the fact that even when users pay for a subscription, rates are woefully inadequate. Music Business Worldwide reported a study from France that confirms what many had suspected. Majors get a whole lot of the …


Here’s How To Get Yourself on Apple Music – Even Unsigned

Okay, so you’re not Trent Reznor or Drake, but you do make music. Will you be able to get your music on Apple’s streaming service? And what about these artist pages for connecting with fans? Answer: yes to both, if you like. Apple today gave a lot of lip service to independent producers and “bedroom” music makers – even going as far as showing the latter in their video. (He had a vintage M-Audio Trigger Finger Pro and a new IK Multimedia iRig Pads, no less.) It seems there are specific plans, too, posted for the moment on a page …

Remember when?

Apple Music Deja Vu: The Same Stuff, But a Single Package

It’s not just deja vu. You’ve seen this stuff before. The basic ingredients of Apple Music are all repackaged, refined, or integrated from existing ideas. It’s Beats Music meets BBC Radio 1 meets Apple Ping, in an iOS and Android app. What you haven’t seen is all of those ingredients in one place, working together. And that’s not a trivial matter – it might change nothing, but it could change everything. So, one by one, here what’s feeling like a trip down memory lane:


Apple’s One-Click Link to Remove Unwanted U2 from iTunes Marks a Textbook Marketing Fail

Execution is everything. Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well. Apple giving away U2’s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” rather than Abbey Road. Two, because the album simply appeared in purchased music – and because iTunes (cleverly enough) displays what you’ve purchased from iCloud – it showed up in people’s collections when it didn’t belong. So, we’ve learned something. This doesn’t work. And as …

It's an MPC you can take with you to the laundromat.

Hands-on with Akai’s new iMPC Pro for iPad: Mobile Beat Production

MPC-style editing – on the go. iMPC Pro samples other apps, and iTunes, and a big library of sounds, and then makes those sounds easy to play from your fingers (or special accessory hardware).

Loop points, at last. Side-by-side editing on iPad, too. Photos courtesy NI.

$5 iMaschine App Grows Up, with iPad Support, New Features – And Entertains Amazing Kids

iMaschine was always an intriguing drum machine, with uncommonly-simple on-the-go audio sampling and a workflow that lets you bring drumkits back into Maschine on desktop. But it was hampered by limitations: you couldn’t set loop points properly, and there was no version for the iPad. iMaschine 1.1 doesn’t give you everything you’d ever want, but it gives you enough in a free update (or US$4.99 new) that it could practically be called iMaschine 2.0. New in this release: Native iPad support, with a generous layout that takes advantage of the added space by putting editing and performing on the same …


Shake-to-Get-a-Free-Album: Apple Called it Too Useless to Approve

Nid & Sancy – The Cut up Jeans Technique app from Lab101 on Vimeo. Like an attention-starved Tamagotchi – or a two-and-a-half year-old toddler – this is an app that wants to shake around and gets easily bored. Yes, we’ve seen endless predictions that apps might replace albums. (I said it on a panel once, so I’m guilty.) But… how, exactly? In a novel and entertainingly-juvenile concept, the app R.A.N.D.Y. is a handheld dancing character who wants to be shaken around in order to keep the music playing. Worth it? Well, with the funky sounds of Belgian electronic/punk act Nid …


iTunes Radio, and Apple’s Solution to the Future of Music: Stream, then Buy

While they were busy not killing the Mac and the Mac Pro, it seems Apple also had some ideas about how to not kill music. Amidst hair pulling and gnashing of teeth over how streaming will impact the future of music business models, Apple’s answer is spelled out in their press release: “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.” Whether iTunes Radio specifically works or not, this seems an obvious model. Music recordings as a business work so long as …