macpro_back_glow_print

Apple announces that they’re not ready to announce new pro hardware

Apple today summoned a handful of tech reporters to a product lab, essentially to announce that … they were between announcements. Apple’s unusual PR experiment today was to mix mea culpa and product teaser, in a drawn out explanation of why their hardware wasn’t shipping. The result of this messaging technique: journalists in the room for the briefing dutifully recorded the agonizing details of how Apple sees its “pro” user base and how it prioritizes desktop functionality: The Mac Pro is getting a major do-over [Mashable] Apple pushes the reset button on the Mac Pro [TechCrunch] The Mac Pro Lives …

READ MORE →
screenshot_644

Surprise, Final Cut Pro could be the MacBook’s killer feature

Here’s an unexpected twist in the plot: Final Cut Pro, the product that perhaps more than any other earned ire from users for not being “pro,” might be the thing that sells you on the Mac. Why? Final Cut Pro is really, really fast. After all, paper specs don’t matter. It’s really world performance in the software you use that counts. And there, Final Cut Pro is a bit of a champ. Indie tech reporter / filmmaker Jonathan Morrison has a snappy review that gets to the point. Now, first, you’ll read a lot of reviews complaining the MacBook Pro …

READ MORE →
bladestage

Inside The Glitch Mob’s Crazy Rockstar Live Electronic Rig

Press play? More like bang drums hit stuff finger warp touchpad go crazy. The Glitch Mob are one of America’s leading festival electronic acts. (And members like EdiT have IDM, not just EDM, credits to their name – so they were “glitching” before it was cool, in other words.) But while that circuit is in a frenzy of one-upmanship when it comes to spectacle, there’s some real playing behind this act. And that distances them from artists that put on a big show visually but have shied away from anything risky in the set – like actually playing the parts, …

READ MORE →

Logic Pro X 10.0.5: Improved EQs, 450 Bug Fixes, Drummers, More

Alongside starting orders for the Mac Pro, Apple this week released updates for all its pro apps, including Logic Pro X. And, showing ongoing attention to MainStage – which Cupertino says is used by a number of high-profile celebrities in their tours – the live performance companion app gets some attention, too. The banner feature of 10.0.5 is “450 bug fixes,” which is not necessarily what I’d want to advertise, as it suggests 450 bugs shipped in the previous releases. But in a crucial contrast to what has been the norm for their other updates, Apple shares details of what …

READ MORE →

Mac Pro On Sale Now, Shipping February; What it Brings to Audio Applications

It looks like a machine from the future. It is a machine you’ll only be able to get in the future. And it may be further off before we really see music applications that reach its full potential. But it does paint a picture of a music machine that’s futuristic, and it isn’t so far off any more. Apple today made its Mac Pro tower available – sort of. It seems the massively-custom machine is taking some time to ramp up production, as delivery dates quickly slid to February for all but the first to preorder. But, while the Mac …

READ MORE →

What Apple’s Event Means for Creatives: 10 Takeaways on Mac Hardware, Software News

To the rest of the world, Apple’s event today was about new iPads. To most people reading this site, it’s probably more along the lines of, “can I finally stop putting off buying the new MacBook I need?” Answer: yes. But let’s quickly review what was announced that’s relative to music makers and live visualists: A new GarageBand, in line with Logic Pro X, for iOS and OS X MacBook Pro line that now has updated Intel graphics and chips, better performance and battery life (good) but completes the march to non-upgradeable memory, glossy displays, and SSD-only storage (bad, for …

READ MORE →
Upgradeable, yes. But the cost of the machine itself is very high - and GPU and CPU upgrade options often aren't the best buys for a Mac tower, either. Photo (CC-BY) Glenn Batuyong.

As Mac Pro Debates Rage On, Time for Some Reality Checks

For all this debate over the new Mac Pro, you really need to know only two things: 1. The current Mac Pro is not a good value at the moment. 2. We have no idea how much the new Mac Pro will cost. And so, everything else (minis, iMacs, MacBooks, and yes, even PCs) rule the roost. That’s good for music, because (as a couple of commenters observed), they’re all working just fine. The Mac Pro I thought was newsworthy last week in that it demonstrated that more internal horsepower is coming to high-end desktops, and that those machines can …

READ MORE →

Steve Jobs' Dream of the Visual Workstation, Surfacing Again in New Mac Pro

http://www.apple.com/mac-pro/ It seems like the perfect Steve Jobs vision of a computer. The design even scares some with its forward look. It’s Darth Vader chic: slick, entirely black, with almost nothing visible to mar its perfectly-abstracted geometric shape. The new workstation is aimed at high-end markets in video, sound and music, and science. It bets on the latest up-and-coming technologies in storage and connectivity, even before they’re widely available in the market, with new multi-core processing for computation and video, and a breakthrough in high-resolution displays, with horsepower integrated on custom-designed boards. As a result, it promises cutting-edge creativity. But …

READ MORE →

Steve Jobs’ Dream of the Visual Workstation, Surfacing Again in New Mac Pro

http://www.apple.com/mac-pro/ It seems like the perfect Steve Jobs vision of a computer. The design even scares some with its forward look. It’s Darth Vader chic: slick, entirely black, with almost nothing visible to mar its perfectly-abstracted geometric shape. The new workstation is aimed at high-end markets in video, sound and music, and science. It bets on the latest up-and-coming technologies in storage and connectivity, even before they’re widely available in the market, with new multi-core processing for computation and video, and a breakthrough in high-resolution displays, with horsepower integrated on custom-designed boards. As a result, it promises cutting-edge creativity. But …

READ MORE →

Life After Slots: What the Mac Pro, External Hardware Mean for Production

“Pro” is a funny word. When people say “pros” in contrast to “amateurs,” “producers” rather than “consumers,” they mean something about relative seriousness. And in tech, they usually invoke these words when they’re looking down on tools they feel aren’t up to snuff. That’s fair. Especially in music making and digital art where money is tight, people invest in tools because they deliver, not just to show off. And they’ve usually been burned by something less-than-pro letting them down. So, when people see a machine from Apple dubbed the “Mac Pro,” they have certain expectations. The problem is, the upcoming …

READ MORE →