Apple’s WWDC, while focused on developers, tends to highlight consumer features of its OS – not so much production stuff. But as usual, there are some tidbits for creative Mac and iOS users.Read more
Apple today summoned a handful of tech reporters to a product lab, essentially to announce that … they were between announcements. Apple’s unusual PR experiment today was to mix mea culpa and product teaser, in a drawn out explanation of why their hardware wasn’t shipping. The result of this messaging technique: journalists in the room […]
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