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Pioneer really want to sell you a turntable, with $350 PLX-500

Pioneer clearly seek to own DJing – and they’ve now got a pretty solid play for every piece of that landscape. The latest piece: a direct drive turntable with USB connection, ready to play, scratch, or work with control vinyl (and Pioneer’s increasingly ubiquitous Rekordbox software). Price: US$350 – affordable enough to appeal to even casual DJs as a set of two.

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We got our hands on Pioneer’s new SP-16 sampler

Pioneer revealed its Toraiz SP-16 hardware sampler earlier this week, along with the news that analog filters from Dave Smith were baked in. But beyond that, online specs were a bit vague. So we’ve just gotten to meet up with Pioneer (and Dave) and get close to a prototype unit. Firmware isn’t done yet, but we got to learn a lot more – and there’s a lot to like.

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We talked to Dave Smith about those Pioneer sampler filters

When news leaked last week that synth legend Dave Smith was collaborating with Pioneer, a few eyebrows were raised. Today, it all made sense: Pioneer wanted the sound of Dave Smith Instruments’ superb analog filters on their new sampler. Since it’s a key selling point, I was curious to know more about those filters.

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Pioneer just made the hardware sampler that NI, Akai didn’t

For many, many DJs, Pioneer simply owns the DJ booth. The ability to work with Recordbox on the computer, drop a USB stick in a bag, and then just plug into the ubiquitous CDJ is a level of convenience no one else can match. (Seriously, what other gig can you play with something you can fit in your pocket, unless you’re a harmonica player or beat poet?) But that raises the question – what can Pioneer do beyond their enormously successful mixers and digital players? The answer: they may now be set to extend that dominance.

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Serato DJ’s updated hardware support, features explained

Serato has been busy lately. While other DJ tool makers keep talking big headlines (turntables! Stems!), the New Zealand-based DJ software developer has been steadily churning out a whole bunch of updates. And these are largely about adding support for different hardware. Serato is in that sense a bit of a different beast. While Pioneer pushes its standalone hardware in booths, and Native Instruments focuses these days on its integrated hardware/software solutions, Serato is all about providing plug-and-play support for a variety of other tools, and responding to user requests. So, that means little “point” updates from Serato are often …

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Pioneer DJ Got Sold So Pioneer Can Focus on Cars, and the DJ Division Can Keep Growing

Spin off those spinning CDJs. Pioneer DJ is now a separate company, sold to an equity firm in New York at the price of roughly US$551 Million. Pioneer Corp in its past form was diversified in the old-fashioned model of Japanese brands. So, yes, it made the mixer and the CD player in your discotheque … but also your car stereo, and iPod docks, and earbuds, and a system for monitoring your cycling activities while you pedal bicycles, and it put its name on all of them. (This is the same country where the Yamaha brand is on both jetskis …

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Can a Pioneer Turntable Do What a Technics Turntable Couldn’t?

I stand by the plot as far today’s announcement that Pioneer is remaking the Technics 1200. This is a straight-up remake, bearing no real direct relevance to the rest of Pioneer’s offerings other than name. But as with the KORG MS-20 or the Moog Keith Emerson Modular, just reissuing something from the past already adds a subplot. First, it’s worth reconsidering what Panasonic, makers of the Technics turntable, said when they exited the market: We are sure that retailers and consumers will understand that our product range has to reflect the accelerating transformation of the entire audio market from analogue …

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