Pioneer clearly seek to own DJing – and they’ve now got a pretty solid play for every piece of that landscape. The latest piece: a direct drive turntable with USB connection, ready to play, scratch, or work with control vinyl (and Pioneer’s increasingly ubiquitous Rekordbox software). Price: US$350 – affordable enough to appeal to even casual DJs as a set of two.
Not all independent music gear makers last. And so we’ve learned this week that Rane, the Seattle area-based company founded way back in 1981, will see new ownership with a buyout by giant inMusic (of Numark, M-Audio, Akai, and related). That means, if nothing else, a transformed landscape for DJ mixers. At one end, you’ve got the big conglomerates – Japan’s Pioneer DJ, America’s inMusic. At the other, boutique makers are staking out increasingly specialized, low-quantity product. This sheds still more light on the significance of the new mixer from Richie Hawtin and Xone creator Andy Rigby-Jones. With Rane out, …
Last week stirred up something of a fracas in the DJ community, as Los Angeles club The Cure and the Cause announced a ban on laptops in the DJ booth – the announcement of which then went perdictably viral. That much turned out to be brilliant publicity: club trolls DJs, magazine trolls DJs, “controversy” generates social media traffic. Here’s the problem, though: once you get past the nonsense about “talent” and laptops, I think there should really be no controversy here. What The Club and the Cure said about laptops and controllers I think is dead-on – and hard to …
Pioneer revealed its Toraiz SP-16 hardware sampler earlier this week, along with the news that analog filters from Dave Smith were baked in. But beyond that, online specs were a bit vague. So we’ve just gotten to meet up with Pioneer (and Dave) and get close to a prototype unit. Firmware isn’t done yet, but we got to learn a lot more – and there’s a lot to like.
When news leaked last week that synth legend Dave Smith was collaborating with Pioneer, a few eyebrows were raised. Today, it all made sense: Pioneer wanted the sound of Dave Smith Instruments’ superb analog filters on their new sampler. Since it’s a key selling point, I was curious to know more about those filters.
For many, many DJs, Pioneer simply owns the DJ booth. The ability to work with Recordbox on the computer, drop a USB stick in a bag, and then just plug into the ubiquitous CDJ is a level of convenience no one else can match. (Seriously, what other gig can you play with something you can fit in your pocket, unless you’re a harmonica player or beat poet?) But that raises the question – what can Pioneer do beyond their enormously successful mixers and digital players? The answer: they may now be set to extend that dominance.
The Technics SL-1200 turntable that defined DJing with record players has been awaiting a successor for some time now. Pioneer’s PLX-1000 is already earning some acclaim among DJs; it looks and feels like an SL-1200, but has great control and stability. Well, now it’s Panasonic’s turn. Having revived the Technics moniker for the hi-fi market, they had already teased the return of the SL-1200. Today via social media, that became official.
We know Pioneer is dominant in the clubs. (Heck, as a brand, Pioneer is almost more of a sure thing than even Red Bull.) But as the global DJ population booms, is it something people will also take home? Pioneer sure does seem to hope so – and as it gears itself toward DJs outside clubs, it’s starting to look more like a direct rival to Traktor and Serato and their ecosystems.
You’ve watched in awe as artists dazzle on hardware like Ableton Push, Maschine, and the MPC. But maybe your fingers just haven’t been as nimble, haven’t been as quick. Now, that might change. In a love child of Guitar Hero and a drum lesson, Melodics is here to save your pad-drumming chops.
Serato has been busy lately. While other DJ tool makers keep talking big headlines (turntables! Stems!), the New Zealand-based DJ software developer has been steadily churning out a whole bunch of updates. And these are largely about adding support for different hardware. Serato is in that sense a bit of a different beast. While Pioneer pushes its standalone hardware in booths, and Native Instruments focuses these days on its integrated hardware/software solutions, Serato is all about providing plug-and-play support for a variety of other tools, and responding to user requests. So, that means little “point” updates from Serato are often …