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Pioneer really want to sell you a turntable, with $350 PLX-500

Pioneer clearly seek to own DJing – and they’ve now got a pretty solid play for every piece of that landscape. The latest piece: a direct drive turntable with USB connection, ready to play, scratch, or work with control vinyl (and Pioneer’s increasingly ubiquitous Rekordbox software). Price: US$350 – affordable enough to appeal to even casual DJs as a set of two.

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Can a Pioneer Turntable Do What a Technics Turntable Couldn’t?

I stand by the plot as far today’s announcement that Pioneer is remaking the Technics 1200. This is a straight-up remake, bearing no real direct relevance to the rest of Pioneer’s offerings other than name. But as with the KORG MS-20 or the Moog Keith Emerson Modular, just reissuing something from the past already adds a subplot. First, it’s worth reconsidering what Panasonic, makers of the Technics turntable, said when they exited the market: We are sure that retailers and consumers will understand that our product range has to reflect the accelerating transformation of the entire audio market from analogue …

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