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Apple announces that they’re not ready to announce new pro hardware

Apple today summoned a handful of tech reporters to a product lab, essentially to announce that … they were between announcements. Apple’s unusual PR experiment today was to mix mea culpa and product teaser, in a drawn out explanation of why their hardware wasn’t shipping. The result of this messaging technique: journalists in the room for the briefing dutifully recorded the agonizing details of how Apple sees its “pro” user base and how it prioritizes desktop functionality: The Mac Pro is getting a major do-over [Mashable] Apple pushes the reset button on the Mac Pro [TechCrunch] The Mac Pro Lives …

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Former Beatport CEO and now MetaPop founder, Matthew Adell. He wlll join Native Instruments in LA.

What does it mean that NI bought a startup that monetizes remixes?

Native Instruments announced an acquisition that suggests a new area of intended growth for the company. They’ve acquired MetaPop, a firm that clears and monetizes remixes – and with the company, they also get the former CEO of Beatport. To work out what that might mean, you need to first understand MetaPop. It’s safe to say remix culture isn’t what some predicted it would be. Instead of ushering in a bold new age where music is re-imagined by fans and artists find new opportunities to share ideas and earn money to support their art, we get — uh, takedown notices. …

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Photo credit: Aldo Paredes.

The Black Madonna, shesaid.so talk role models, co-conspirators

Kentucky-born artist The Black Madonna this month joined Romanian Andreea Magdalina, founder of all-female network shesaidso.so for GROOVE. The message is as simple as taking women seriously – and what can be done to change things when it doesn’t happen. It’s worth sharing that conversation – and please, listen to its entirety – for a couple of reasons. First, I think we’re obligated to keep sharing this conversation and ones like it so long as it keeps prompting negative and defensive reactions, primarily from men. (Comment threads on social media are not at the moment the most flattering representation of …

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notationsurfacestudio

How expressive input, immersive 3D might make PCs cooler than Macs

“Pro.” “Creative.” They’re words that are repeated so often in computing it’s easy for some people to forget what they mean. By definition, though, if a “professional” is getting paid for their work, investing in more power to get their work done has a return on investment. And being “creative” on a machine means pushing it to the limits of expression. This may be the post-PC era after all, but that ought to mean we get computers that focus ever more on those use cases. Remember Jobs’ infamous quote about trucks? Embedded in his thinking was an answer to what …

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keyboard

Apple’s computer vision looks backward, as others look forward

It was really hard for me to watch Apple’s “Hello Again” event today. Understanding history is important – to a point. But Apple’s obsessive navel gazing in the Mac event today speaks volumes. This is a company with no real vision for what its most creative users actually do with their most advanced machines. So, instead, they look into the past. And the Mac keynote was full of references to the past. The early 90s PowerBook 100 got a better pitch for its industrial design than the new MacBook Pro. And that’s with good reason: the PowerBook 100 was an …

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virtualdj

This is how to DJ with a 7″ tablet and an NES controller

Learn the tools of the trade! Learn the industry standard. No laptops! Remember when a certain nightclub banned laptops from the DJ booth? Well, technically, this isn’t a laptop. And “industry standard” – hey, you didn’t say which industry. (Nintendo’s definitely an industry standard.) This video just crossed my desk, and it’s a clever hack that shows the combination of Virtual DJ and a 7″ Windows tablet, for an ultra-portable DJ rig. No one likes big, hunky controllers. So the NES30 controller stands in – small, tactile, classic. Okay, I’ll admit – this is totally ridiculous. (That’s the point.) Seriously, …

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Erasure playing live onstage on the Mac.  (CC-BY-SA) Andrew Hurley.

Apple’s relationship with pro music needs some mending

What happens when a key relationship in music technology turns a bit sour? There’s no mistaking the music world’s preference for Apple products. But there are some specific causes for concern in the way Apple is handling its desktop operating system and its relationship with pro musicians. First, let me be clear. I’ve covered Apple and music for a long time. I’ve met some of the people handling these products; some of them I’ve known fairly well in a professional capacity. I have tremendous respect for the company, its products, and its management. I’ve been a regular contributor to Macworld …

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sierra

The real Apple news is that macOS audio should get fixed this month

While everyone is freaking out about headphone jacks on phones, the news this week musicians should really care about is that a badly needed OS update is on its away. Apple quietly set Tuesday, the 20th of September as the release date for the next major Mac revision – macOS Sierra (10.12). (It’s no longer called “OS X,” so as with Hillary Clinton and techno and Crystal Pepsi in stores, it’s the 90s all over again.)

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acidpro7screenshot

Sony have sold ACID, Sound Forge, more to MAGIX

It’s the end of an era – but maybe not such a golden era. Once upon a time, ACID and Sound Forge were each industry-leading software tools, originally developed by Sonic Foundry. Now, languishing alongside their stablemate, video editor Vegas, they’re seeing ownership pass from Sony (via its creative software division) to German software house and holding company MAGIX.

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The industry standard. (CC-BY) Dave Walker.

Let’s talk about laptops in the DJ booth

Last week stirred up something of a fracas in the DJ community, as Los Angeles club The Cure and the Cause announced a ban on laptops in the DJ booth – the announcement of which then went perdictably viral. That much turned out to be brilliant publicity: club trolls DJs, magazine trolls DJs, “controversy” generates social media traffic. Here’s the problem, though: once you get past the nonsense about “talent” and laptops, I think there should really be no controversy here. What The Club and the Cure said about laptops and controllers I think is dead-on – and hard to …

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