Watch this futuristic Roland TR-808 ad to celebrate 808 day

Who would have thought in 1980 that the Roland TR-808 Rhythm Composer would change drum machines and dance music forever? If you went out dancing this weekend, you probably heard its distinctive sounds. Well, if you’re the sort of person who cracks a smile every time you check the time and it’s 8:08am, you’re probably already doing something to celebrate the eighth of August, “808 day.” So here’s a video for even more. Clarification: The ad copy in this ad’s voiceover? All totally real. This is actually text Roland used to describe their TR-808 in ads from the era – …


Surprise: Korg Brings Back the Old School Rhythm Machine, in Pocket Form

Back in the day, rhythm machines were push-button affairs, not elaborate step sequencers. Press a button, get a backing rhythm, play along. Just one problem: these old-school machines were huge and expensive. But they helped launch the electronic fortunes of companies like Korg and Roland, and were the predecessors of today’s far more programmable drum machines. And their peculiar canned sounds shaped some of the electronic rhythms of today. Well, no one saw this coming: Korg has brought the old-school machine back, with the hopes that “guitarists, bassists, pianists or any musician looking for easy rhythm accompaniment” will pick them …