SoundCloud tries to allay fears, but streaming needs a business model

SoundCloud’s CEO published a post saying SoundCloud is here to stay and uploads are safe. But it isn’t just SoundCloud’s business that’s troubled.

SoundCloud matters because artists and labels depend on discovery

There seems to be an extraordinary amount of resentment, in my social media feed, at least, directed at SoundCloud. That may be because the service as originally launched was aimed mainly at small-scale file sharing, and bears little resemblance to the much larger, more public-facing service that evolved after round upon round of investment. Or […]

Peter Kirn - July 7, 2017

SoundCloud cuts 41% of staff as streaming music business melts down

There’s a famous line in business by Tom Peters, in his book The Circle of Innovation: “you can’t shrink your way to greatness.” But shrinking is exactly what SoundCloud now has to do, with its survival – let alone any ongoing greatness – at stake. As founder Alex Ljung puts it in a blog post […]

Peter Kirn - July 6, 2017

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