Rent-to-own Serum means Kanye doesn’t have to pirate it

Somewhere – tonight, even – some unknown producer is going to make some brilliant new track using software. (Seriously, this is the world we live in.) And when they do, odds are they might well turn to a popular synth like breakout-hit Serum. The problem is this: someone getting started in producing is probably unwilling or unable to shell out US$189 for a single software instrument. So that individual is likely to pirate the software.


Subscribe, Click, Collaborate: The New Ways to Buy Music Creation Software

It’s been a long time coming, but the month of January has brought more new ways to pay for music creation software than we’ve seen in a few years. When you want to share a playlist with a friend, you can count on giving them full-length tracks with Spotify. (Sorry, Taylor Swift fans, but everyone else.) If you’re on a tight deadline to finish a video edit, you can pay a small monthly fee to use Adobe Premiere – and send it to the film composer knowing they can do the same, rather than having to buy it outright for …


In the Age of Beats and Spotify, Winners – and Opportunities

There is an accelerating transformation of music listening; that much is clear. And if you change the way people listen, you will change the way people produce. So who and what wins in this brave new world? Let’s consider. The month of May brought still more signs of tectonic shifts, with Apple buying Beats and Spotify showing no signs of slowing. The Apple acquisition of Beats can’t really be measured in dollars, because Apple has so much cash on-hand. (US$150 billion – and expect that dry powder to start getting loaded into cannons.) At least unlike Facebook or Google, Apple …