Here are some of the best synth ads of all time

Okay, so while we wait for word to spread that the 808 ad we featured today came from 2016 London and not 1980 Japan, here are some real – and really genius – vintage synth ads. (Some of them no doubt inspired that London agency.) And thank you, YouTube, because these all warm our heart.


Rent-to-own Serum means Kanye doesn’t have to pirate it

Somewhere – tonight, even – some unknown producer is going to make some brilliant new track using software. (Seriously, this is the world we live in.) And when they do, odds are they might well turn to a popular synth like breakout-hit Serum. The problem is this: someone getting started in producing is probably unwilling or unable to shell out US$189 for a single software instrument. So that individual is likely to pirate the software.


PPG Phonem, now on iPad, synthesizes sound like the voice

One of the things that makes the synthesizer beautiful is that, in some ways, it’s an extension of the voice. From the synthesizer’s early history, entangled with the Theremin and vocoder, to crossovers with vocal synthesis and artificial song, synthesis gives us another means to sing. So PPG Phonem is a lovely addition to that history. Creator Wolfgang Palm has made this a labor of love of late, and he’s on a roll with new synths for computer and iOS. The inventer of wavetable synthesis as we know it and founder/owner of PPG, he’s got the resumé, for sure. You …


Form is an all-new hybrid sample synthesizer

Native Instruments has been a pioneer in making tools like Reaktor that employ unique synthesis techniques. But more recently, that power has found its way to self-contained instruments. Tucked into the release announcement of Komplete 11 comes some very big news for lovers of creative sound design and synthesis. It’s a new instrument called Form. It’s powered by Reaktor, but it’s been built from the ground up, according to NI. And it lets you drag and drop sounds to manipulate them into playable instruments.


Komplete 11 has all the latest NI goodies, and a new synth

It’s that time of year again – time for a new update to Komplete, the suite of software from Native Instruments. But Komplete 11 is a bit special, in that powerful Reaktor-powered additions meet some especially nice tools for producers.


Meet Skram, the free iPad app full of patterns and synths

We’ve reached the mature age of music apps. You’re likely to use fewer of them, and the landscape is saturated with the most popular ideas. It’s also clear that iPad, not Android, is the viable tablet platform. But the few apps that are left standing as serious music tools are better than ever. They’re easier to integrate with your computer and standalone hardware, and they feel more like instruments and less like toys. They walk some line between making music production more accessible to beginners, and offering refreshing simplicity to people who are mixing them with other gear. And Skram, …


So Behringer’s analog synth is a poly, and other revelations

Behringer continues to leak out teaser videos about its upcoming analog synth – and with the rest of the industry out on summer vacation, they’ve got pretty much everyone’s full attention. There’s a few things you can learn from their latest video – not least that I was dead wrong, and this is a polysynth, not a monosynth. (Oops.)


Zont is a futuristic pocket synth that takes snap-in cartridges

Time to start singing about how we’re the operator with our pocket calculator again. The ZONT Synthesizer is an upcoming handheld instrument. And it’s what one designer imagines for the synths of the future. Apart from being tiny, you can change its function by snapping cartridges in and out – Game Boy style. And whereas we think of synths now as big, clunky boxes with wires coming out of them, the ZONT can either plug into a desktop dock for connectivity or connect wirelessly. We’ve had a chat with its designer to see what’s in store.


Behringer reveals its analog synthesizer in teaser

They’ve been teasing it for ages. But now we have a clear view – literally – to what Behringer intend in their upcoming synthesizer. And with a brand known for dirt-cheap pricing, that could shape up the entire market. Labeled only with “Behringer Synth” (though I assume that’s not its actual name – charmingly generic as it’d be), a YouTube video shows the likes of Richard Devine reacting to the synth. And apart from getting to hear it yourself, we learn that the instrument is analog. Plus, apart from a lot of close-ups on faders (and labels like “VCA” and …


Hear the epic live set Skinnerbox played at Fusion Festival

We have the technology. We have the capability to play live sets on mainstages. And for a brilliant example of that, look no further than the frenetic, exquisitely hyperactive acid performances of Skinnerbox. Their set at Fusion Festival from this weekend demonstrates that you can command massive mobs of dance lovers outdoors with live sets, too. And maybe you thought such things were confined to chin-scratching handfuls of nerds.