Selling and Promoting Music: When You Come to a Fork in the Road, Take It?

I believe it’s possible to be a responsible business, and to be a responsible consumer. When you’re the business lecturing your consumers on what they should be doing, well, that can produce an awkward situation. Let’s leave it at saying that a certain blog post stating obvious things has resulted in what can best be described as a kerfuffle, and, since you’ve heard it all before, it’s probably not worth repeating. Better than lecturing music lovers, then, is finding out better ways to reach them. I know plenty of artists and even people whose day job is running a label …


The Mast’s UpUpUp, with Stunning Music Video and New EP, a Must-Hear Track

Touring as Haale in 2009, The Mast’s vocalist Haale Gafori. Photo (CC-BY-SA) Sean Richardson. We watch an exquisite music video on Create Digital Motion today for The Mast’s recent single “UpUpUp,” so it’s only right to call attention to this terrific New York-based duo. Combining acrobatic percussionist Matt Kilmer with skilled and silken-voiced composer/singer Haale Gafori (she also directs that stellar video), the two continue to please as “The Mast.” Beatport called the single, released at the end of May, “must-listen,” and I won’t argue. The full EP is worth a listen, with remixes contributed by a nice roster of …