The Clue to Apple’s MacBook Revisions is the Word “Pro”

Yes, Apple is today talking about wristwatches. But judging by those glowing logos I see absolutely everywhere all the time, it’s probably MacBooks that matter to you music creating folk. Apple today has three items of computer news: 1. They’re introducing a new, 12″ display model called the “all-new MacBook” (note that exact wording). 2. They’re updating the 13-inch Macbook Pro with Retina Display. 3. They’re updating the MacBook Air. (There are no changes to the 15″ model, but these revisions have historically been staggered.) With Apple, nomenclature is everything. It’s been a while since Apple called anything “MacBook” without …


Mac Pro On Sale Now, Shipping February; What it Brings to Audio Applications

It looks like a machine from the future. It is a machine you’ll only be able to get in the future. And it may be further off before we really see music applications that reach its full potential. But it does paint a picture of a music machine that’s futuristic, and it isn’t so far off any more. Apple today made its Mac Pro tower available – sort of. It seems the massively-custom machine is taking some time to ramp up production, as delivery dates quickly slid to February for all but the first to preorder. But, while the Mac …


Life After Slots: What the Mac Pro, External Hardware Mean for Production

“Pro” is a funny word. When people say “pros” in contrast to “amateurs,” “producers” rather than “consumers,” they mean something about relative seriousness. And in tech, they usually invoke these words when they’re looking down on tools they feel aren’t up to snuff. That’s fair. Especially in music making and digital art where money is tight, people invest in tools because they deliver, not just to show off. And they’ve usually been burned by something less-than-pro letting them down. So, when people see a machine from Apple dubbed the “Mac Pro,” they have certain expectations. The problem is, the upcoming …