Apple’s One-Click Link to Remove Unwanted U2 from iTunes Marks a Textbook Marketing Fail

Execution is everything. Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well. Apple giving away U2’s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” […]

The iPod is Dead; Now Stop Being So Weepy and Start Looking at the Future

It happened just as Apple was giving us one thing many of us couldn’t imagine wanting (a watch), and one thing we definitely didn’t ask for (“buying” U2’s new record for us). Apple quietly killed the iPod Classic. That is, the iPod touch lives on as an iOS handheld minus a cellular radio, and there’s […]

- September 15, 2014

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