For anyone waiting to hear some news, Avid is live-streaming their press conference from the Audio Engineering Society (AES) convention in San Francisco, at 4PM California time (7 PM Eastern). Okay, they’re not quite Apple – I’ll be seriously freaked out if CEO Gary Greenfield showed up in a black turtleneck – but it’s an interesting approach, and one we may see increasingly in audio tech.

I’ll have some news from Avid following the event.

Updated: It’s over, and now you can find out what happened. I’m saving this article to save our comment thread below about good Avid press conference drinking game terms. (Not recommended if you, for instance, do PR for Avid.)

Anyone really serious about following Avid, you can read the notes from their Q3 earnings conference call.