3D projection mapping seems to be exploding in its commercial potential, as big-impact, architectural-scale visuals themselves become a medium. We’ve followed the work of German-born, Italy-based artist Roberto Fazio before. Here’s the latest example, which is not only documented but includes some behind-the-scenes insights into production.

Lots o’ details below, plus a showreel:

To commemorate the 30th anniversary of their partnership with McLaren, Hugo Boss organized a very important event in the very center of Milan in San Babila Square.

Client : Say What? for Hugo Boss Italia
Work : 3D Projection Mapping
Date : 07.09.2011
Location : Piazza San Babila Milano IT

Production : Angelsign Studio (angelsignstudio.com)

Project Manager : Alessandro Bianco
Creative Director : Danilo Parise
Art Director and 3D Visual Designer : Roberto Fazio (robertofazio.com)

3D Modelers and animators(Angelsign Studio):
Carlos Rojas
Dario Cavaliere
Sebastian Livingston

2D Compositing and animations(Angelsign Studio):
Christopher Tulloch McCabe

Technology : Christie 4 x 20.000 AL

For Roberto Fazio Studio:

Art Director and 3d Designer : Roberto Fazio
Sound Designer : Be Invisible Now! (beinvisiblenow.net)
Producer : Antonio Rosciano
Production Manager : Daiana Salucci
Audio/Video Technicians : Michele Sterbizzi, Luca Trombini
3D Modeler : Nicolò Bugatto
Assistant: Vito Morgese

Architectural Consulting: RVL architetti, Arch.Samuele Ricci, Arch.Giovanni Verniani

Shooting: Daniele Di Veroli
Special thanks to Carlos, Chris, Sebastian and Dario.