Imagine Digital Shoes: Lovely Short Uses Sound Design Alongside Visual Effects

FLIGHT. from a TWiN thing. on Vimeo. What makes this motion effect work is what you experience when you close your eyes. In a clever short film, the directing team TWiN (Jonathan & Josh Baker) imagine shoes that take on a life of their own, as though channeling forces from Tron. Directing that virtual, digital […]

Bendable, Musical Shoes for Nike, and How They Were Made

Shoes are the new turnables. Or at least that’s the conclusion you might reach after watching a new Japanese campaign for Nike’s Free Run+ running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched […]

- April 16, 2010

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