The new Berlin is… London? Today is the opening of SchneidersKeller, the new Denmark Street outpost of the legendary SchneidersLaden, appropriately situated in the basement of Rough Trade. (It broke my hipster dosimeter!) And you’ll like the shopkeepers: the store is opened by our friends Edd Butterworth (London Modular, Sonic State) and Jean-Marcel Fricke (son of Manfred, MFB Berlin).
Jean-Marcel sends in this statement – I’m a little slow, as the shop opened at noon today London time. But you’ve got today and the weekend to go check out the debut moment. Thanks to Jean-Marcel for the photos. We miss you here in Berlin, but congrats and – yeah, obviously I’m coming to visit!
On March 21st, 2025, at 12 PM, the history of musical instrument stores on Denmark Street in central London will take a new turn. In collaboration with the well-known German online store SchneidersLaden, two young enthusiasts are opening a haven for synth lovers in a small basement beneath Rough Trade’s latest record store.
Edd Butterworth, a former London Modular employee, is also known for his work behind the camera at Sonic State, the renowned media site. His extensive experience has given him a deep understanding of the synthesizer world.
Jean-Marcel Fricke, who grew up surrounded by synthesizers and drum machines from his father’s company MFB, has performed at festivals and clubs across Europe. He later honed his business skills at SchneidersLaden in Berlin, where he’s now one of the store’s go-to sales experts.
The store will offer a carefully curated selection of Synthesizers and modular systems.
Opening Times for the upcoming Weekend will be Friday, Saturday 12 pm till 7 pm and on Sunday 12 pm till 5 pm,
Regular opening times will be Wednesday – Saturday 12pm till 7p,
With the launch of this showroom and physical store, SchneidersKeller is planned to serve as the final link for orders from Berlin to UK customers, providing local support and free delivery—either straight to customers’ doors or available for pickup on Denmark Street. The store will also host monthly workshops, talks, and other in-store events, which will be made available online as well.
You can follow their Instagram account, though the proper way to do this is to head round the shop and see what’s happening.
It is supremely surreal to see a Schneiders synth shop where the camera pans around to double-decker buses instead of Alexanderplatz or the U-Bahn, but I’m up for something new!
If you go buy something fun, let us know!
