Generative Human Imagery: From a Branding Project to an Elegant, Custom Tool

What began as a simple branding project for a pharmaceutical company evolved into beautiful, generative imagery, produced by a custom tool. Built with Processing (and the controlP5 library), the Actelion Imagery Wizard takes parameterized drawing to explode and reintegrate particle-driven illustrations of DNA, and faces, in what the designers call, neatly, “digital molecules.” The project […]

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