GPS Beatmap: Ford LTD + Salt Flats = Locative Driving Control Surface

GPS Beatmap from Jesse Stiles on Vimeo. “Locative art,” the idea that somehow location will feed into music and visuals, has eluded culture. We have the technology, in the form of sophisticated databases of location information and highly accurate, publicly-available GPS satellites. But it’s one of those solutions in search of a problem, and begs […]

Bill Milbrodt Talks More About Ford Focus Car Part Music Ensemble

Advertising, having devoted decades to building elaborate fantasies, now has a new problem: making things seem real and believable. But that’s nothing new to people doing sound design: tiny details of sync, spatialization, and content can trick the mind into different perceptions of what they’re seeing and hearing. The release of a TV ad showing […]

Peter Kirn - February 26, 2008

Yes, Virginia, There Really is a Ford Car Part Musical Ensemble

It’s always fascinating to me how people hear, what they thing of as “real” or “authentic,” and what meaning they find in the things they listen to. Yesterday, we got a glimpse of a new car advertisement for Ford in the UK featuring instruments constructed from automobile components: Interview: Building a Musical Ensemble Out of […]

Peter Kirn - February 6, 2008

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