Apple’s One-Click Link to Remove Unwanted U2 from iTunes Marks a Textbook Marketing Fail

Execution is everything. Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well. Apple giving away U2’s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” […]