As musicians, it matters to us, I think, how music is consumed and distributed. Dave McLauchlan of the Windows Media Devices Group at Microsoft had plenty to say about the technologies that drive their devices. As a member of the team behind PlaysForSure, though, he also had some mythbusting to do on the Zune front. While Microsoft currently declines to comment on their upcoming media device, unfortunately many outlets have gotten some information blatantly wrong, including the widely-publicized story that Microsoft was turning its back on its existing Windows DRM and subscription services. Dave says it ain’t so:
There has been absolutely no official correspondence from Microsoft regarding any plan to *not* support Windows Media DRM nor subscription services. The Zune team has specifically not answered any questions related to technologies like subscription and the DRM mechanism behind it.
I think where people are getting confused is that we have confirmed that Zune will not be a member of the PlaysForSure program. PFS is about much more than subscription or DRM although those are two important components. However, a device can meet (or not meet) PlaysForSure certification on the basis of something as simple as the implementation of MSC.
So, not to make ANY claims or “hints” about what features Zune will ship with (the device will ship this year, so more news will be forthcoming) – but it is not necessarily a correct assumption to believe that because the device will not be part of the PlaysForSure program that it won’t use Windows Media DRM nor support subscription. I should also be clear that PlaysForSure isn’t going away. Microsoft remains committed to an ecosystem using Windows Media technology that a large number of partners have committed to. However, there are really two strategies in the market right now – cross-brand ecosystems (PFS) and singular brand ecosystems (Apple). The former is gaining in share and units sold, but the latter has enormous share and won’t give that up easily.
Just as Samsung sells RAM to Apple, but makes PlaysForSure devices too – Microsoft is electing to build an ecosystem around the Zune concept, but remains committed to the PlaysForSure ecosystem which many partners have joined us with.
That should be good news for Windows Media loyalists. If you look long enough at Microsoft’s bizarre Flash teaser for Zune, pictured below, I’m sure you can find many more details, in allegorical form.
Public relations representatives from Microsoft declined comment on this story, though they did provide the standard line:
Under the Zune brand, Microsoft will build a community for connecting with others to discover new music and entertainment and will deliver a family of hardware and software productsÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬?with the first products shipping in this year.
While there are no spokespersons available for interviews, I wanted to ensure that you received the following statement from Chris Stephenson.
ÃƒÂ¢Ã¢â€šÂ¬Ã…“Today we confirmed a new music and entertainment project called Zune. Under the Zune brand, we will deliver a family of hardware and software products, the first of which will be available this year. We see a great opportunity to bring together technology and community to allow consumers to explore and discover music together.ÃƒÂ¢Ã¢â€šÂ¬Ã‚?
–Chris Stephenson, GM of marketing, Microsoft
So, there you have it: the blogosphere will be the place to watch this story. It’s a real study in contrast, ironically, between the relatively open cultural climate at Microsoft as far as press relations (even if they may just be baiting some stories) and the intensely closed atmosphere at Apple. Though, in fairness, I’m regularly in touch with folks who work for Apple. Which is funny, because I just got a really great tip from an Apple blogger on an awesome new FireWire audio interface he’s working on, and h–
Kidding. I’m kidding. (Sorry, Apple-ites; couldn’t resist.)