The letters titling the release spell out, in Cyrllic, “sh**s.” And more than just another dull compilation, this collection of tracks is a statement – in opposition to commercialism and homogeny, in favor of “braindance” weirdness.
The earnest voices of the ШЩЦ creators intone their explanation in an ‘intro’ track you get with the download. “We have power to … make it not commercial, to make it true, to make it native,” they explain – “emotional music, true music from true people.” 23 artists were picked out of hundreds, and the result is a pay-what-you-will Bandcamp release plus a DVD physical copy. (Just got a confirmation – the DVD I impulse-bought is coming in the mail. This should complete my antiquated release format bingo, alongside floppies and game cartridges and VHS tapes and so on….)
ШЩЦ is a party in Kyiv as well as this first music release, and so in addition to lots of new names, you’ll see the likes of Stanislav Tolkachev. The collective itself is based in the capital city, but connects a group from around the country.
You’ll find some magical and surprising arrangements here. And in an age that so often trends between molasses-thick irony and nostalgia on one hand, or dark dystopia on the other, this is music that that’s free, experimental, and optimistic. Just to name a few favorites, and I like this top to bottom – Xtal’s “A-Body” shimmers with cascades of glistening tunes across a frosty-rich percussion bed. Sztvo’s “Heaton” is equally gorgeous, sunlit-warm stuff. “Famergame” is total insanity, by Potreba – please, please DJ with this and invite me. Jubex “Pass In The Dust” feels almost like the Detroit-Kyiv electro connection, with some dry digital newness thrown in. “Hibernation” by S+ is frenetic and urgent. And yeah, Tolkachev’s contribution sounds like there was a transporter accident on the disco floor. Everywhere there are rhythms that range from frantic digital streams to dorky awkward irregularity.
We’ve heard these timbres and rhythms before, but to me ШЩЦ is a sign that what was once high-falutin’ computer craft has become downright punk – and just as easy and spontaneous, rather than sounding overworked or off-putting.
Ukraine now post-revolution is like UK 90s, they argue. But hey, UK or not, why not go oldschool by making connections just by putting together some tracks and being decidedly weird. More of that, please.
“Listen on Bandcamp … and also, wherever in Internet.”
I also dig that their description reads like a manifesto:
ШЩЦ (SHITS) is a new Ukrainian label that started as a club night in December 2016. It was founded by A-Body, Bodya Konakov and their friends and promotes ‘Braindance’ — a much loved and misunderstood genre of electronic music, forgotten by some and indeed new to others, especially in Ukraine. Label founders want to show a kind of ‘family’ of ukrainian artists (by no means a monopoly) who introducing more freedom and versatility to music. These artists feel that there is a void in the country’s dance music that few were attempting to fill so ШЩЦ (SHITS) aims to demonstrate to the rest of the world that Ukrainian braindance music can be entirely original. Also, it disregards the all-to-common commercial genres and wants to show alternative side of dance music.
They tries to demonstrate this in VARIOUS ARTISTS ШЩЦ01, a DVD compilation.
The compilation features 23 musicians from Ukraine, which makes innovative, but at the same time emotional music. This is the friends of the label who have repeatedly performed at concerts and parties of the ШЩЦ (SHITS), including such names as Stanislav Tolkachev, A-Body, Wulffius, Potreba, Sommer, Tofudj, Sasha Very, Acid Jordan, etc.
Also label places equal importance on the evolution of fresh artists on the scene and aims to offer a fair contract for everyone.