Okay, music fans: reach the very vanguard of geekiness, and you can become an entirely new demographic — the Nerdster. Or so says direct marketing guru Lauren Bell for DMNews, who much to my surprise reviewed the most recent CDM + Etsy + Make “Handmade Music night in Brooklyn”:
Last night, on the not-so-anonymous urging of a PR company that represents Make magazine, I went to “Handmade Music” at Etsy Labs in downtown Brooklyn…
On handmade music night, super-nerds, artists, and the edgy, in-the-know, 20-something crowd converge on the Etsy labs, drawn by promises of newly-invented instruments, techno music, and free pizza…
Although it seemed a bit exclusive (the hipster-to-non ratio was rather high), I thought it was an interesting and entertaining way to spread brand awareness.
Make magazine targets nerds and hipsters..does that make them nerdsters?
Brand awareness — uh, sure! I won’t even touch “in-the-know”, “edgy”, and “hipster” (uh … yeah … that sure describes me, at least), but nerdster is a word I can get behind. Even if we’re probably not actually playing “techno” music. And Lauren, it’s not exclusive; do come back. (I’ll make sure CDM’s own, massive PR department follows up with her.)
In addition to direct marketing mag coverage, the most recent event attracted the attention of a site that largely does video podcasts about football fans. (Hey, you can solder a new MIDI controller during ad breaks.) Bre Pettis, the vodcasting superstar from Make, shows how he turned an electronics kit into a soundmaker, a quite-fun project:
Via realfans.tv — the guy there was really a nice dude, too; hope to see him back.
Next NYC event 9/27: Mark your calendars: we’re doing another Handmade Music event on September 27 in Brooklyn. If you’ve got a project, even a small one, we’d love to see it. Drop me a line.
And we really are working on a way of showing projects off virtually from around the world. If you’d like to chat about ideas for that, drop me a line. Otherwise, stay tuned.