Here’s a cruel joke for you: the first day of Frankfurt’s Musikmesse trade show? The date on which all the music tech press releases for the show have dated their embargo? April First.
Now, to me, the whole point of April Fool’s is surprise, or at least humor. April Fool’s has become so obligatory that everything from faux press releases to blog posts are dedicated to the topic whether they were inspired or not. So, you know what? No April Fool’s Day here. Anything covered on this site tomorrow will be – to the best of my knowledge, anyway – real. (Or as near reality as we ever get.)
Ironically, news in our world is so unsurprising, any interesting news is immediately suspected of being fake. Teenage Engineering’s Operator-1 is so cool looking that, aside from concerns it may not ship, some of you have gone so far to worry the whole thing is an elaborate April Fool’s prank. (One clue that that’s nonsense: it was announced on March 30. It even missed the Ides of March.)
But there you go: case in point. Reality actually can be cool. So we’ll stay away from the pranks this year, and any foolery will be of the technological kind. Enjoy.