Inside the Reese’s Puffs cereal beatboxes – and yeah, they made real instruments

It must be the future because your cereal box is also an augmented-reality drum machine or synth. We talked to the creative team about the project, plus the full-featured “pro” models.

Making the Invisible Visible – And Audible – as House of Radon Visualizes Networks

It’s a creative spot for a company – Ericsson (the network folks, not to be confused with Sony-owned Sony Ericsson, the mobile phone company). But it’s worth mention here for a few reasons. One is, it’s nice to see clever design and match moves, yes. Two, the message of the vendor in this case – […]

Peter Kirn - November 15, 2011

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