Gear Software Tech
Native Instruments cuts 20% of workforce, moves to ‘platform’ strategy
Native Instruments last week cut 20% of their workforce, as part of a “One Native” strategy that is leaving some customers and media uncertain about the direction of the company and its products.
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Avid Sells Off Consumer Side; Numark – Avid – Akai – M-Audio Becomes New Giant
M-audio, b-bye. A-kai, hell-o. Photo (CC-BY) Ludovico Sinz. Avid today announced sweeping changes in a changing market. Having gradually accumulated more businesses, the company now is selling many of them off, keeping its flagship video tool and Pro Tools audio products. Gone are the consumer/entry-level divisions – consumer-level Avid and Pinnacle on the video side […]
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