Where is NI headed? Some official and unofficial answers

Native Instruments has responded to our request for more clarity on recent layoffs and how this impacts their future plans. Other sources tell us there have been deep cuts into teams managing products, marketing, and design.

Sounds.com is a new cloud tool for loops and samples from NI

Sounds.com is a subscription-based loop and sample site – but it’s also a glimpse into Native Instruments’ future strategy for digital services for musicians. Today, NI are revealing Sounds.com – a product in 2018 that sounds like someone registered a domain in 1996. That domain name pretty much covers it: it’s a place to go […]

Peter Kirn - January 17, 2018

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